[Hiring] Product Marketing Lead @MedScout

At MedScout, our mission is to empower MedTech commercial teams with the data, insights, and tools they need to deliver life-changing medical innovations to the patients who need them most. We’re creating a best-in-class revenue acceleration platform that unites the latest medical claims intelligence with an intuitive user experience built specifically for sales professionals at medical device and diagnostic companies.

We've just closed a $15m Series A, and now we’re looking to hire a driven and ambitious Product Marketing Lead to play a critical role in scaling MedScout to $10m in ARR and beyond. 

As MedScout’s Product Marketing Lead, you’ll help us deeply understand our target audience and will become the go-to expert on MedScout's target personas. You'll drive our strategy for communicating MedScout's features, benefits, and use cases in ways that resonate with our target personas at each funnel stage. As a cross-functional leader, you'll accelerate our entire company's learning cycles as we scale, testing hypotheses in the market and bringing focused customer insights to guide our go-to-market strategy and product roadmap. You'll report to our Head of Marketing and collaborate closely with our Sales, Customer Success, and Product teams.

At our stage, we believe how you operate is more important than what you’ll do day-to-day. As an early team member, we’re looking for individuals with strong alignment with the following core values:

• Effort on our Inputs: We prepare diligently, leave it all on the ‘field,’ and move on quickly. Focusing on good habits and work ethic, not individual outcomes, ultimately creates a winning culture and a successful company.

• Earn Trust: We keep our commitments to our customers, partners, and each other. We listen attentively, speak candidly, and treat others respectfully. We strive to demonstrate empathy, inclusion, and intellectual honesty.

• Intelligence Drives Operations: We learn continuously and have the humility to quickly recognize when our current assumptions are wrong so we can readjust accordingly.

• Hire And Develop The Best: Good players like playing on good teams. We look to raise the bar with every hire and promotion. We work hard to identify and develop high potential.

• Take Decisive Action: The only sure path to continuous improvement is a hypothesis-driven approach with a bias for speed of experimentation.
  

• Become the authoritative voice of the customer within MedScout. Develop and maintain a deep understanding of our target personas' mindsets, goals, pain points, vernacular, influencers, and buying processes. Use these insights to improve MedScout's positioning, messaging, and product strategy.

• Craft compelling, persona-specific messaging that effectively communicates MedScout's features, benefits, and use cases. Experiment to discover messaging that resonates, tailored to persona, funnel stage, and marketing channel.

• Conduct customer, competitor, and market research, then translate your insights into strategic recommendations that improve MedScout's product positioning, accelerate our go-to-market strategy, and inform our product roadmap.

• Develop and execute a competitive intelligence strategy. Create competitive positioning documents and other sales enablement resources that empower our team to win against competitors.

• Create a content strategy and develop high-impact enablement resources that differentiate MedScout and position our team as helpful med device go-to-market experts. Spotlight customer success stories and create resources that help customers effectively use claims data and replicate successful outcomes.

• Plan and execute product launches, including overall strategy, messaging, channels, and measurement, working closely with Product, Sales, and Customer Success teams.

• Represent the ‘voice of the customer’ in product development and roadmap conversations, ensuring that customer needs and feedback are central to our product evolution.

• Facilitate cross-functional learning and collaboration, serving as the connective tissue among our Marketing, Sales, Customer Success, and Product teams that accelerates our learning cycles and improves our go-to-market execution.
  

• Customer-centricity and insights: Your ability to deeply understand our target personas and translate that understanding into actionable insights for the business.

• Impact on funnel and growth: Your contributions to improving pipeline volume, conversion rates, and velocity through your product marketing initiatives.

• Data-driven approach and experimentation: Your skill in using data to inform decisions, running experiments to test hypotheses, and documenting learnings to build our go-to-market playbooks and drive continuous improvement.

• Communication and collaboration: We’re seeking off-the-charts communication skills. We’ll evaluate your effectiveness in articulating complex ideas clearly, adapting your communication style to different audiences, and fostering strong relationships across teams.

• Strategic agility: Your ability to drive impact across multiple ‘zoom levels’ — from crafting big-picture strategy to rolling up your sleeves and executing with precision. In an early-stage start-up, you’ll need to excel at both (and exercise judgment to know when each is required!).
  

You’ll be an amazing fit for this position if your application can demonstrate:

• Marketing experience: 

  • At least five (5) years of Product Marketing experience in an early-stage B2B SaaS environment (Seed through Series B, vertical SaaS preferred). 

  • A track record of driving full-funnel impact at companies with a sales-led go-to-market motion. 

  • Nice to haves: Experience building for Sales teams, experience building for Healthcare, knowledge of the Medical Device market. 

• Product Marketing depth: Evidence that as a marketer, you spike on positioning, messaging, and customer research (the “fuel” half of the marketing machine).

• Marketing Breadth: You understand demand generation and channel strategies and can point to successful examples of collaboration with growth marketers (the “engine” half of the marketing machine)

• Writing Ability: You’ve written compelling short- and long-form content and can point to examples of your work (internal- and external-facing). 

• High quality bar: You’ve developed marketing strategies and tactics that put the customer first and achieve ambitious company goals. You demonstrate a commitment to excellence in your work. 

You can be a great candidate even if you don’t check every box above. If you’re excited about the company and the role and you feel like you’d be a fit, please apply. We’d love to hear from you.

What can you expect from us?

1. A competitive market salary.

2. An attractive equity package. You'll truly feel like an owner of this company.

3. Your voice will be heard. We value your ideas and will give you the chance to see them come to life.

4. Regular team meet-ups and multiple offsites per year with the entire MedScout team!

5. A generous budget for learning and development + any tools you need to be more effective.

6. Comprehensive health, dental, and vision insurance.

7. Your voice will be valued. You will hear, “Yes, let’s do that!” and then have the opportunity to execute your ideas successfully.

8. An office in a great spot in East Austin that you’re welcome to enjoy if you’re based here.

9. No vacation policy. Take as much time off as you need (before you need it).
   

1. Recruiter screening call (if applicable).

2. Intro call with our Head of Marketing (hiring manager). We’ll get to know each other, discuss your experience, and share information about MedScout. You won’t have to prep anything for this call. 

3. Interview with our Head of Marketing, Head of Customer Success, and our CEO. We’ll talk through your experience in detail, answer your questions about our strategy and teams, and ensure we’re a fit for each other. 

4. Case Study presentation to members of our Leadership team. Our goal will be to understand your skills through how you present your previous work. 

5. Culture interview with other members of the MedScout team.

6. Offer components presented to you in writing (we can talk about ranges beforehand). We can review the offer structure and answer any questions or concerns you may have asynchronously or live, whichever you prefer.

7. 3 reference calls. We expect to hear great things, so this is mainly to understand how best to work with you.

8. Formal offer presented for your consideration.