[Hiring] Marketing Manager @Ably (UK)

As a Marketing Manager at Ably, you’ll play a crucial role in building and executing  marketing initiatives that grow awareness, generate demand, and help sales to open up opportunities. You’ll be responsible for running paid marketing campaigns, optimizing content distribution for our target audience,  and managing marketing events to engage Ably’s ICP. If you love running experiments and you’re passionate about creating engaging, customer-focused content for technical audiences, we’d love to hear from you.

• Run campaigns end-to-end. You’ll manage paid and organic LinkedIn campaigns to support our wider account-based marketing efforts, working with our Design team, content producers and external contractors to create compelling assets and copy that deliver results.
• Drive Ably’s content strategy. You’ll help develop and execute on our content strategy, identifying and surfacing platform-specific content needs (e.g., LinkedIn campaigns, Google Ads) and ensuring that messaging resonates with customers across our channels.
• Champion opportunities to reach our ICP. You’ll identify and execute strategies to connect with Ably’s technical ICP where they are, via paid placements, partnerships, and organic content distribution.
• Create compelling copy that stands out. You’ll craft copy for LinkedIn, Google Ads, email marketing, and other demand generation efforts, informed by a deep understanding of our audience and their needs. 
• Use data to measure impact and optimize campaigns. You’ll utlilize marketing performance data to analyze effectiveness, run experiments and continuously improve campaigns for better results.
• Own marketing events from start to finish. You’ll manage event logistics, secure speakers, drive promotion and maximize impact through pre-event, on-the-day, and post-event activities, in coordination with our sales team.
• Collaborate across teams. You’ll enable teams across the business to make the most  of events by equipping them with content, assets and swag and ensuring we can capitalize on all available opportunities. And partner with our sales team to get our content in front of our target audience.

• Proven experience running LinkedIn campaigns (both paid and organic) to support ABM and demand generation.
• The ability to create platform-specific content and copy that performs, for channels  including LinkedIn, Google Ads  and email marketing.
• A customer-first mindset, with experience leveraging insights to develop research-backed, engaging content.
• Experience in content distribution strategies, including sponsored placements, partnerships, and paid channels.
• Strong analytical skills, with the ability to interpret marketing performance data and optimize campaigns accordingly.
• Experience designing and running experiments, analyzing results, and using data to drive decision-making.

• Experience running owned events and supporting sales and engineering teams to maximize the impact of external events.
• Experience in managing external contractors (e.g. LinkedIn and Google Ads specialists).
• SEO knowledge to support organic growth efforts.
• Familiarity with HubSpot, Google Search Console, SEMRush, and MarTech tools for ABM.
• Experience using Asana or similar project management tools.
• Experience working with technical personas and developer-focused marketing.