[Hiring] Lead Brand Marketing Manager @HoYoverse

What You Will Do:

• Given the characteristics of the product, the market, and the users demonstrated in the local area, generate creative ideas or idea optimization that are locally relevant.
• Produce on- and offline event ideas, outreach, establish a rapport with suppliers and other cooperating partners and facilitate the implementation of event ideas.
• Create event campaign content, draw up incentive plans, benchmark content assignments, and coordinate with the content department and external partners to execute content production, launch, and data feedback.
• Coordinate across teams to build best-in-class Marketing Strategies with a focus on broadening our global reach, particularly in the North American region.
• Collect, analyze, and explore data to discover new business potential and propose new marketing methods, collaborations, and user interaction ideas with an eye for implementing unconventional cases.
• Work with various internal teams (insights, community, research, etc.) to identify gaps in audience knowledge and design research and analysis to address them.

What We Are Looking For:

• 5+ years of related work experience in brand, product marketing, and/or publishing.(3 yrs working on one game from before launch)
• 5+ years working with games as a service or other service-oriented products.
• 3+ years of experience leading global Marketing teams.
• Both Agency and in-house experience are strongly preferred.
• Have a rich repertoire of top resources and the ability to use them.
• Great at content planning.
• Strong data analysis skills.
• Enjoy various game experiences and love the game sector.
• Fluency in Chinese and English is required.
• Extensive familiarity with the user characteristics of the US market.
• Strong communication and execution skills.

• Competitive salary
• 100% employer-paid healthcare premiums for you and your dependents
• Generous paid time off
• 401K / RRSP plan
• Employer-paid life and disability insurance
• Team-building activities throughout the year
• Flexible working hours

Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.