Director of Marketing

Guidance, the global ecommerce leader of Magento, Episerver, Shopify Plus and BigCommerce solutions, invites you to accelerate, win and evolve. Our renowned technology and creative innovators have shaped ecommerce for 25 years across thousands of mid-market and enterprise brands, manufacturers and retailers in both B2C and B2B. We deliver award-winning customer experiences that outperform the competition and define tomorrow's industry champions. 

If you would like to work with category leaders like FitBit, Popcultcha, K-Swiss, Foot Locker, James Perse, Travis Mathew, Vince Camuto, Kate Somerville, Brixton and Huf, we want to meet you.  

The Director of Marketing will develop thought leadership content for blogs and emails, continually enhance the Guidance.com website, execute and lead trade show events, and drive an active social media strategy. Your overall mission will be to enhance the Guidance brand while increasing demand and loyalty across prospects, clients, and partners.  You will collaborate with internal teams (i.e., design, project management and development) to build content and deliver successful campaigns.

You will participate in building and delivering partner development strategies to enhance business relationships between Guidance and its channel partners, including strategic platform partners (Magento, Optimizely, Shopify Plus and BigCommerce) and other technology partners throughout the ecommerce ecosystem.  

This role reports to the CIO.

Requirements: 

• Research and write thought leadership blog content
• Create and manage monthly content calendars and email campaigns
• Plan and deliver co-marketing events with partners
• Manage all social media channels
• Track, report on and improve website performance analytics
• Prepare monthly email newsletters using HubSpot
• Lead all SEO development tasks with internal website project team
• Deliver against a strategic marketing calendar and associated budget
• Manage online retargeting campaigns
• Write client case studies for use on Guidance.com
• Execute a quarterly Net Promoter Score (NPS) survey with clients and present results to executive team
• Attend partner and industry events and trade shows

Skills:

• Strong writer / proofreader
• Experience in digital marketing and ecommerce
• Experience in ecommerce partner ecosystems
• Ability to understand and manage basic financials (i.e., budgets, costs vs. revenue)
• Strong work ethic and attention to detail
• Ability to work with executives, staff, clients and partners
• Must be outgoing and have strong networking and interpersonal skills
• Ability to learn quickly
• Strong multitasker

Experience:

• Bachelor’s Degree
• 5 -10 years of marketing and/or channel development experience
• Some travel is required (primarily for trade shows and partner events)

Voted one of LA's Best Places to Work six times in eight years, Guidance offers an exceptional culture, team environment, career growth, generous compensation, social clubs, weekly events and an unrivaled reputation. Come join us!

• Outstanding compensation
• Avoid the commute with our work from anywhere program
• Lunch Lotto events to get you outside with friends at new places
• Dodgers, Lakers, Kings games
• Pajama Parties, Star Wars Day, Ice Cream Trucks, Oscar Parties, Valentine's Day Card Design, Murder Mysteries, Sushi Nights, Pirate Day, and other monthly themed events
• Cultcha Club (the designers of fun so you can enjoy yourself)
• Guidance Green (the caretakers of our planet who make it easy and fun for you to participate)
• Generous PTO 
• Traditional 401k or Roth IRA
• Exceptional health, dental, and vision insurance with Flexible Spending Account (FSA)
• Professional development, certificate courses and coaching programs

All applicants must be a strong fit with Guidance's core values:

• Honesty, integrity and fairness
• Respect for individual ability, creativity and diversity
• Teamwork and open communication
• Passion and commitment
• Enjoyment of work and life

Learn more at https://www.guidance.com  
Guidance is an equal opportunity employer.