[Hiring] Director, Global Field / ABM Marketing & Campaigns @Beamery

Beamery’s mission is to create equal access to work, skills and careers. We are a leading transformational AI platform in the HR technology industry, enabling enterprise companies to create better and fairer talent decisions – by accelerating their recruiting processes, unlocking successful internal mobility opportunities, enabling smarter upskilling initiatives, and facilitating agile workforce planning. We are helping our clients hire over a million people annually.

Our product is used by Fortune 2000 organizations globally, leveraging cutting-edge AI technology that has earned us prestigious awards and financial backing from world renowned organizations such as Microsoft, Accenture & Workday. 

Some of the innovative things Beamery is working on this year include:

✨ Transforming experiences throughout the talent lifecycle with the power of AI and LLMs by using learning models and Beamery’s unique understanding of talent data.

✨ Focusing on ‘Beamery Talent Portals,’ our internal mobility tool which uses AI to help empower our customers to foster employee development, supports retention, encourages knowledge transfer, and reduces hiring costs.

But it’s not all about creating high-quality products, we also very much value the company culture we have worked hard to create; built on trust, empathy & honesty ensuring our workforce is able to bring their full selves to work.

The Director, Global ABM/Field Marketing & Campaigns will develop and execute a global strategy to drive and capture demand against our targeted enterprise accounts.

The ideal candidate will have a strong understanding of ABM and sales-focused marketing as well as familiarity creating compelling messages for our audiences of senior HR leaders and C-level executives at global enterprise organizations. To be successful in this position, candidates must enjoy working with sales leaders to understand the needs of the sales teams, and excel at meeting those needs through effective partnership, strategy alignment, and execution of our coordinated investments and activities.

The role reports to the CMO and currently oversees a team of ~4 resources handling the creation of full sales lifecycle campaign materials as well as managing the activation of and reporting on the company’s ABM investments and activities. This leader will coordinate closely with the Director, Digital Marketing who oversees website performance and all PPC/PPL investments.

🚀 ABM strategy: Set the standard for effective account-based marketing practices, and work closely with account teams to craft 1:1, 1:few and 1:many plans to surround ICP accounts

🚀 Planning: Develop the regional/local field marketing plans to support sales targets for customer acquisition and expansion in specific territories.

🚀 Program Management: Create repeatable, predictable programs that build off of global demand generation activities – from concept and implementation to optimization and ensure activations continue to scale across channels (online and offline) to drive awareness and pipeline

🚀 Collaboration: Define what field marketing needs from corporate marketing, product marketing, marketing operations, and marketing program management to ensure regional sales support and operate with a strong partnership mentality. Help global marketing functions refine their strategy based on regional feedback.

🚀 Orchestration: Work with CXO, product and sales to develop a programmatic approach to educate clients around new products, as part of a holistic communication strategy, and create upsell/cross-sell opportunities

🚀 Reporting & KPIs: Deliver on demand generation, pipeline and revenue metrics with a laser focus on data, specifically leading the local forecasting, measurement, and analysis of the team’s impact.

🚀 Budget Ownership: Own global field & ABM marketing budget and return on investment

Performance Metrics:

🚀 Increase pipeline coverage and revenue among Beamery’s target markets

🚀 Increase the engagement of target accounts through multi-channel programming

🚀 Improve sales funnel velocity through targeted programming

🚀Lead the field & ABM marketing team to consistently meet or exceed KPIs

🚀 Extensive marketing experience with proven time spent in a senior level field marketing or ABM role at a SaaS company

🚀 Previous experience overseeing a small team of resources

🚀 Demonstrable experience building a field marketing and/or ABM program that drives significant revenue growth

🚀 Innovative thinker capable of operating both in a strategic capacity and a hands-on/execution capacity

🚀 Ability to effectively manage and inspire direct reports to accomplish long and short-term goals.

🚀 Proven ability to create cross-functional processes that create operating efficiencies and drive the right business outcomes

🚀 Ability to juggle multiple, demanding tasks simultaneously and with accuracy

🚀 Strong interpersonal skills to work successfully with cross-functional teams

🚀 Eye for detail and ability to instill a culture of asking “why” and “how can we do better.”

🚀 Excellent communication skills, including presentation skills

The salary for this is $160,000 - $170,000 plus equity, dependent on experience & location.

🏝 Unlimited Holidays (26 days minimum) + Bank/Federal Holidays

📅 First Friday of every month off

⛷ Company closure between Christmas and the New Year

🌍 Beamery Explore: Work from another country for up to 25 days each year

🌱 Monthly focused Personal Development Day

🐥 6 months of full pay for primary caregivers (parental, surrogacy & adoption)

🐥 6 weeks of full pay for secondary caregivers (parental, surrogacy & adoption)

⏰ Time off for prenatal appointments

💸 401 (k) package

🏥 100% paid medical, dental and vision care option

📈 Stock options

Beamery is for Everybody. Diversity and open expression are fundamental to us. We acknowledge the challenges in our industry and strive to develop an inclusive culture where everybody can contribute. We are dedicated to creating an inclusive environment for everyone, regardless of ethnicity, religion, color, sexual orientation, gender identity, race, national origin, age, disability status, or caregiver status. If, for whatever reason, you need us to make reasonable adjustments and adaptations to our recruitment process, please email [email protected]

Visit our Diversity, Equality and Inclusion page to learn more about progress and commitments.