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Digital CRO Strategist @Barrel
Marketing
Salary
Remote Location
🇺🇸 USA Only
Job Type Full-time
Posted 2wks ago
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[Hiring] Digital CRO Strategist @Barrel

Sep 30, 2024 - Barrel is hiring a remote Digital CRO Strategist. 💸 Salary: competitive salary. 📍Location: USA.

Barrel is a digital agency that designs, builds, and optimizes e-commerce websites for brands. We work with exciting brands across fashion, beauty, CPG, and home goods. We are a highly collaborative and fully distributed team.

Barrel is looking for a freelance Digital CRO Strategist to collaborate alongside our remote-first team. The ideal candidate has a deep understanding of conversion rate optimization strategies and a proven track record of improving website performance. As a CRO Strategist, you will analyze user behavior, identify conversion barriers, and implement strategies to enhance the overall user experience and increase conversion rates. 

Responsibilities:
· Establish KPIs for conversion rate optimization and create a robust A/B testing roadmap for newly launched websites.
· Perform website audits and provide strategic recommendations based on UX best practices and usability standards for existing client websites
· Define, report, and present the performance of website A/B and multivariate testing initiatives to clients
· Develop internal and client-facing POVs, guidelines, and templates for building new websites, tracking performance, SEO and CRO testing
· Consult with clients to develop, articulate, and implement comprehensive SEO strategic plans/roadmap that align with client's overall goals and broader strategies
· Continuously identify new SEO growth opportunities for clients by analyzing existing content architecture, keyword constructs, audits, and data/traffic analysis
· Stay up-to-date with the latest trends and best practices in CRO and digital marketing to continuously improve our services.
· Collaborate with designers, developers, and other stakeholders to implement CRO strategies and ensure seamless integration.


Skills:
  • Demonstrated experience using website testing tools such as Google Optimize, Adobe Test and Hotjar
  • Solid background in creating SEO and CRO roadmaps for both newly launched and established websites
  • Experience creating and managing reporting/analytics frameworks with Google Analytics and Google Data Studio
  • Experience in presenting strategic plans and performance reporting to clients
  • Ability to work cross-departmentally and collaborate with UX Design, Web Development and Client Services teams


  • Experience:
  • Experience as a CRO strategist or similar role.
  • Strong understanding of conversion rate optimization principles and best practices.
  • Proficiency in using CRO tools such as Google Analytics, Hotjar, Optimizely, Intelligems, Shoplift, VWO, etc.
  • Excellent analytical skills with the ability to interpret data and generate actionable insights.
  • Strong project management skills and the ability to handle multiple projects simultaneously.
  • Excellent communication and presentation skills.
  • Ability to work independently and as part of a team.
  • Experience in UX/UI design is a plus.
  • Minimum of 3 years managing digital strategy and optimization
  • 2 + years of experience creating strategic roadmaps and reporting in an agency environment
  • 2+ years of experience creating POVs and training both internal and external client teams on CRO and SEO best practices
  • As a full-time member of the Barrel team, we offer the following benefits:

    - Remote Work
    - Competitive Salary
    - Health/dental/vision coverage
    - Paid vacation
    - Half-day Fridays all year round
    - Remote home setup stipend
    - Profit-sharing
    - 401k match
    - Professional development stipend

    Most importantly, we work on projects that truly impact our clients’ businesses and attract team members who love to be challenged with tough problems and fast-paced work.

    Barrel is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. All qualified applicants will receive consideration for employment without regard to their race, color, culture, ethnicity, sex, gender identity and expression, nation of origin, age, veteran’s status, religion, disability, sexual orientation, appearance, opinions, beliefs and more.
    About The Company
    Before You Apply
    🇺🇸 Be aware of the location restriction for this remote position: USA Only
    Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
    🙈  Does this job need an edit?
    Back to Remote jobs  >   Marketing
    Digital CRO Strategist @Barrel
    Marketing
    Salary
    Remote Location
    🇺🇸 USA Only
    Job Type Full-time
    Posted 2wks ago
    🙈  Does this job need an edit?
    Apply for this position Unlock 33,627 Remote Jobs
    🇺🇸 Be aware of the location restriction for this remote position: USA Only
    Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
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