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SnackMagic

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About SnackMagic

Founded in April 2020, SnackMagic is the only 100% customizable snack and beverage gifting service. With a carefully curated menu of hundreds of breakthrough brands and products, SnackMagic is the hassle-free experience when you are gifting friends, family, clients, remote teams, and virtual event attendees.


While the launch of SnackMagic occurred during the COVID19 pandemic, we were fortunate to have made strides using food to elevate an experience through our corporate foodservice channel, STADIUM. There, we serviced many employer-sponsored lunches by providing personalized meals from artisanal New York City restaurants and pairing them with complementary snacks and beverages to make a lasting impression.


When the whole world transitioned away from working in their offices, to working at home, there was disruption across all facets of life. Parents were suddenly working at home with their children. Lunch meetings came to a halt. Water cooler chat ceased to exist. People quarantined at home, barred from seeing one another. Grocery shopping became a stressful experience--essential items were rationed, and anything arbitrarily deemed nonessential was removed from shelves.


Uncertainty skyrocketed, and we were not able to do what we do best -- delight busy professionals through food. Through SnackMagic, we knew we could satisfy our customer’s need to foster a sense of camaraderie for teams and associates working hard at home under enormous pressure. Meanwhile, we could help CPG brands, getting ignored in conventional sales channels, connect with the consumers who wanted to so desperately experience the joy of discovering a new favorite snack or sip during such worrying times.


With the support of our amazing customers, collaboration with our incredible brand partners, and determination of our agile team, we understood this growing disconnect, and launched SnackMagic in three weeks to become the go-to solution for WFH employee perks, client gifting, and virtual events. In such strange and uncertain times, who doesn’t want fun and unique goodies shipped right to their door?

After five short months, SnackMagic works with 500+ CPG brands and has customers in 40+ countries. Our team is 90+ people strong globally, from all walks of life. We care deeply about our mission to introduce innovative food brands to our customers and won’t stop until we make global gifting a fun, easy, and memorable experience for everyone.


Our team is lean, but no matter how big we become, our company culture will always be founded on:

  • Clear thinking & good judgment
  • Solutions-oriented
  • No egos & mutual respect - we openly admit mistakes, take feedback, and adapt
  • Perseverance, a positive attitude
  • Good communication - despite our roles, we should be able to effectively communicate internally and externally
  • Collaborative, but independent: We learn from everyone, but ultimately do what makes sense to us

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