Optimizely is the world’s leader in Progressive Delivery and Experimentation. Its platform includes technologies for modern software development, such as feature flags, progressive rollouts, A/B testing at scale, AI-powered personalization, and real-time analytics. Millions of experiments and feature flags have been run on our platform to understand what works — and what doesn’t — eliminating guesswork. The world’s greatest companies choose Optimizely to power their product development and experimentation teams, including Visa, H&M, StubHub, IBM, Atlassian, BBC, and many more.
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