Fabulous, a Health and Wellness app with over 1.2 million Monthly Active Users, is a subscription app that helps users establish healthy and sustainable routines. Users start their Fabulous journey by consistently drinking a glass of water each morning: with the confidence of having established that simple routine, users are able to progress into a more meaningful routine building around decluttering, meditation, self-reflection, weight loss, etc.
Fabulous teaches users how to build sustainable routines, and that knowledge can be applied to any number of activities. Fabulous also features live challenges, and we will soon launch a new social feature called Circles that will add a layer of social functionality to the app’s core content. We expect 2021 to be a year of significant growth for Fabulous with this new social functionality: Fabulous has been downloaded more than 19 million times, and we’re preparing for even more explosive organic discovery.
Watch our CEO’s presentation below on how we’re using behavioral economics to create better product.
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