[Hiring] Lead Strategy Manager @Farmers Insurance

Role Description

The ideal candidate is a data-driven operations professional with hands-on experience in the digital lead ecosystem and a strong understanding of agency growth. This role is responsible for:

• Analyzing lead and agency performance.
• Coordinating with external vendors and agents.
• Identifying growth opportunities.
• Using data-driven insights to support business decisions.

The ideal candidate understands the lead landscape, including data leads, calls, and clicks, and has experience working on either the buy-side or sell-side of the lead ecosystem. Candidates may come from:

• Insurance carriers
• Brokerages
• Lead-generation companies
• Marketplaces
• Other lead-driven industries such as P&C, Life, Health, Mortgage, and Financial Services.

Experience in programmatic media buying, digital advertising, or related AdTech environments is also relevant.

Workplace: MEXICO - Remote ( #LI-Remote )

Qualifications

• Experience in P&C, Life, Health, Mortgage, Financial Services, or another lead-driven industry.
• Experience with programmatic media buying, digital advertising, DSPs, or AdTech.
• Experience with lead marketplace or performance marketing platforms.
• Experience with vendor performance management and optimization.
• Insurance industry experience is a plus.

Requirements

• High school diploma or equivalent required.
• Bachelor’s degree preferred in finance, marketing, or business, or equivalent combination of education and experience.
• Minimum five years of insurance and marketing experience required, preferably with that experience in the field distribution or sales experience areas.
• Previous finance experience including invoice review, processing, and validation (A/P, Accounting, or Auditing/QA) preferred.
• Previous vendor management and relationship experience including strong communication skills and ability to negotiate contracts and services required.

Benefits

• Comprehensive benefits package
• Career development and training opportunities
• Flexible work arrangements
• Dynamic and inclusive work culture within a globally renowned group
• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development