[Hiring] Web Developer @MedPro Disposal

Role Description

MedPro Disposal and MP1 Solutions compete in a high-intent, search-driven B2B market where our web properties are a primary revenue channel. The Web Developer owns the full technical layer behind that channel — building and maintaining our web properties, implementing CRO changes that directly move conversion rates, managing affiliate tracking integrations that feed qualified leads from our partner network, and deploying the chat and SMS tools that turn site visitors into sales conversations. This is a marketing-embedded developer role, which means the measure of success is business outcomes — uptime, lead flow health, and conversion rate — not just clean code. The right person understands how their technical decisions affect pipeline, and they bring that lens to every build and optimization they ship.

Key Responsibilities

• Web Property Development & Maintenance
  • Build, maintain, and continuously improve all MedPro Disposal and MP1 Solutions web properties — including comparison sites, campaign landing pages, and client-facing web tools — with a relentless focus on performance, reliability, and conversion.
  • Develop and deploy landing pages in coordination with PPC and SEO specialists, ensuring technical implementation is fully aligned with campaign objectives and tracking requirements.
  • Own site performance — page speed, Core Web Vitals, mobile responsiveness, and uptime — proactively identifying and resolving issues before they affect lead flow.
  • Maintain clean, well-documented code and version control practices (Git) that support a collaborative, fast-moving marketing team.
• Conversion Rate Optimization (CRO)
  • Implement CRO changes on landing pages, web forms, and key conversion surfaces — working directly from hypotheses developed in partnership with the PPC and SEO Specialists.
  • Deploy and manage A/B and multivariate tests on high-traffic pages using CRO tooling (e.g., VWO, Google Optimize, or equivalent); own the technical implementation from setup through results reporting.
  • Use behavioral analytics tools (Hotjar, Microsoft Clarity, or equivalent) to identify friction points in the user journey and translate findings into testable improvements.
  • Ensure all web forms are optimized for conversion — field count, validation logic, error handling, mobile UX, and post-submit flow — and that every form submission routes correctly into Salesforce and downstream systems.
• Affiliate Tracking & Lead Feed Integration
  • Own the full technical setup, monitoring, and maintenance of affiliate tracking integrations for MWP and BMWS lead feeds — including pixel implementation, postback URLs, UTM parameter management, and lead attribution logic.
  • Monitor affiliate lead flow health daily; identify and resolve tracking discrepancies, attribution gaps, or feed failures before they result in lost revenue or partner disputes.
  • Build and maintain integration infrastructure between affiliate platforms, Google Tag Manager, GA4, and Salesforce to ensure clean, end-to-end lead attribution.
  • Document all affiliate tracking setups with enough clarity that any team member can audit or troubleshoot the integration independently.
• Chat, Live Chat & SMS Tools
  • Deploy, configure, and maintain chatbot, live chat, and SMS tools across all MedPro and MP1 Solutions web properties (e.g., Intercom, Drift, Twilio, or equivalent platforms).
  • Manage chatbot conversation flows in coordination with the marketing team — ensuring routing logic, lead capture, and handoff to sales are functioning correctly at all times.
  • Monitor tool performance and engagement metrics; proactively flag issues and implement improvements to maximize conversion from chat and SMS touchpoints.
• Reporting & Site Health
  • Deliver a clear, weekly report to the Director of Marketing covering site uptime, affiliate lead flow health, and conversion rate by page — with context and forward-looking action items, not just data.
  • Maintain live dashboards in Google Looker Studio (or equivalent) giving the team real-time visibility into site health and conversion performance.
  • Own Google Tag Manager — managing all tags, triggers, and variables across the web properties to ensure accurate tracking, clean data, and compliance with privacy requirements.

Qualifications

• 3+ years of web development experience with a portfolio that demonstrates real marketing outcomes — landing pages that convert, integrations that work, sites that perform.
• Strong proficiency in WordPress, HTML, CSS, JavaScript, and PHP — able to build and customize web properties without relying on page builder tools as a crutch.
• Hands-on experience with Google Tag Manager, GA4, and affiliate/pixel tracking implementations — including postback URLs, UTM management, and cross-platform attribution.
• Direct experience with CRO tooling (VWO, Optimizely, Google Optimize, or equivalent) — setting up, running, and reading A/B tests, not just implementing someone else’s changes.
• Experience with behavioral analytics platforms (Hotjar, Microsoft Clarity, or equivalent) and the ability to translate behavioral data into actionable optimization hypotheses.
• Familiarity with Salesforce CRM — specifically web-to-lead form routing, lead field mapping, and ensuring form submissions flow correctly into the pipeline.
• Experience deploying and configuring chat and SMS tools (Intercom, Drift, Twilio, or similar) in a B2B context.
• Proficiency with REST APIs, webhooks, and integration platforms (n8n, Zapier, or equivalent) for connecting marketing tools and automating lead flow.
• Strong Git version control practices — branching, pull requests, and documentation standards that support a collaborative team environment.
• High proficiency with AI tools applied to web development: code generation and review, debugging assistance, copy and UX iteration, and workflow automation.
• Excellent written English for documentation, cross-team communication, and weekly reporting.
• Must be available to overlap with U.S. Central Standard Time (CST) business hours.

Nice-to-Have

• Experience with React or another modern JavaScript framework for more complex web tool development.
• Familiarity with BigQuery or similar data warehouse tools for advanced reporting and attribution analysis.
• Healthcare, B2B SaaS, or regulated-industry web development background.
• Experience building or maintaining comparison sites or multi-property web ecosystems.
• Google Analytics and/or Google Tag Manager certifications.

Compensation & Benefits

• Competitive hourly rate of $35–$50/hour, based on experience and demonstrated technical skill.
• Part-time contract role (20 hours/week) with flexible scheduling and required overlap with CST business hours.
• Opportunity to work on high-impact, revenue-driving web properties across MedPro Disposal and MP1 Solutions.
• Direct collaboration with the Director of Marketing and performance teams, with clear visibility into how your work drives conversion and pipeline.
• A fast-paced, results-oriented environment where your contributions to site performance, lead flow, and CRO are immediately measurable.
• Potential for contract extension based on performance and business needs.
• Exposure to a scaling, tech-forward organization leveraging automation, AI, and modern marketing infrastructure.