[Hiring] Senior/Semi-Senior WordPress Developer & Web Publisher @Focus Digital

Role Description

We are looking for a proactive, detail-oriented Web Developer who can own the development, publishing, and optimization of client websites, primarily on WordPress and Shopify, with exposure to other CMS platforms. This is a hands-on role that blends front-end development, CMS page building, SEO troubleshooting, and analytics/tracking setup. You’ll collaborate closely with content strategists and project managers to turn briefs and Google Docs into high-performing pages that are technically sound, visually polished, and conversion-focused.

Key Responsibilities

• WordPress Site Management
  • Update and maintain WordPress sites and pages (ACF, custom templates, theme modifications, Elementor Pro, WPBakery, Divi, etc.).
  • Implement new sections, templates, and layout variations based on briefs, wireframes, or existing design systems.
• Shopify Development
  • Build and maintain Shopify collections, custom pages, and theme changes using JSON and Liquid.
  • Support custom logic for templates, product/collection layouts, and landing pages.
• Content Formatting & Page Building
  • Transform Google Docs and content outlines into clean, conversion-optimized web pages.
  • Structure content for readability and engagement using headings, spacing, CTAs, visual hierarchy, and media (images, tables, etc.).
• SEO & Technical Quality
  • Apply on-page SEO best practices (meta tags, headings, internal links, schema, Yoast/Rank Math configuration).
  • Use tools such as Google Lighthouse, Screaming Frog, and Ahrefs to identify and help resolve technical SEO issues.
• Analytics & Tracking
  • Assist in configuring tracking setups in Google Analytics and Google Tag Manager.
  • Help implement and validate event tracking (form submissions, key button clicks, conversions) as needed.
• Quality Assurance
  • Review published pages for formatting accuracy, responsiveness, and technical performance.
  • Test across devices and browsers to ensure a consistent user experience.
• CMS Adaptability
  • Work in different CMS environments (e.g., Headless WordPress, Webflow, Framer) when required.
  • Follow established workflows, naming conventions, and client-specific publishing processes.

Qualifications

• 4+ years of hands-on WordPress development experience (including ACF, theme edits, custom templates, and page builders such as Elementor Pro, WPBakery, and Divi).
• 1+ years of Shopify development experience working with JSON and Liquid.
• Strong HTML and CSS skills, plus basic JavaScript for front-end interactions and enhancements.
• Demonstrated portfolio of live sites, with the ability to walk through your contributions (from code and/or CMS dashboard).
• 3+ References that include at minimum: full name, company, role/title, phone, and/or email, and dates (from/to).
• Working knowledge of SEO best practices and Google Lighthouse fundamentals.
• English level: C1 (comfortable communicating with an international, English-speaking team).

Nice-to-Haves

• Familiarity with task management tools such as Asana, Jira, or Teamwork.
• Basic proficiency in design tools like Photoshop, Illustrator, and/or Figma (resizing images, exporting assets, handling SVGs).
• Experience with AI tools (e.g., ChatGPT, GitHub Copilot) to assist with coding, troubleshooting, and documentation.
• A good eye for design and basic UX/UI principles, with the ability to structure content for clarity, visual appeal, and user engagement.

Benefits

• Salary of $2,500 - $2,700, depending on experience.
• 2 Weeks of PTO.
• Fully Remote.

Compensation

Salary range: $30,000–$32,400, commensurate with experience. This is a full-time position focused on web development across multiple client accounts.