[Hiring] Principal Systems Developer @Everway

Role Description

We are looking for a Principal Systems Developer to take technical ownership of our Salesforce Marketing Cloud platform alongside supporting a wider martech stack. This is a hands-on engineering role focused on building and scaling the technical foundations of Marketing Cloud, including data architecture, integrations, and platform governance.

You will work closely with Marketing Operations, Salesforce teams, and the Data function to ensure Marketing Cloud is:

• Technically robust and scalable
• Well-integrated into our enterprise architecture
• Governed in line with data and compliance standards

This is not a campaign execution role — it is a platform engineering and technical leadership position.

Responsibilities

• Platform Engineering
  • Lead development across Marketing Cloud (SSJS, AMPscript, SQL, Automation Studio)
  • Build scalable automations and reusable development patterns
  • Own integrations with other marketing systems
  • Define and enforce engineering standards
• Data & Architecture
  • Own data model design and governance within Marketing Cloud
  • Ensure alignment with Salesforce CRM and enterprise data models
  • Optimise data processing, segmentation, and performance
• Integrations
  • Design and build integrations with Salesforce, data platforms (e.g. Databricks), and external tools
  • Define scalable data flow patterns (API, batch, event-driven)
  • Contribute to centralised integration strategy
• Platform Ownership
  • Maintain platform health, performance, and reliability
  • Lead incident investigation and resolution
  • Manage technical debt and continuous improvement
• Governance & Delivery
  • Implement secure, compliant development practices
  • Own release and deployment processes
  • Introduce DevOps and CI/CD approaches where appropriate
• Technical Leadership
  • Act as the technical authority for Marketing Cloud
  • Partner with Architecture, Data, and Salesforce teams
  • Guide Marketing Ops within defined guardrails
  • Collaborate with Marketing stakeholders to architect business needs into scalable technical solutions
  • Offer expert guidance aligned with Marketing Cloud best practices and emerging industry trends
  • Serve as a strategic technical authority for Marketing Operations and Go-To-Market functions

Qualifications

• Deep hands-on experience with Salesforce Marketing Cloud development
• Strong skills in AMPscript, SSJS, SQL, and Automation Studio
• Experience designing scalable data models and automations
• Strong understanding of APIs, integrations, and data flows
• Experience working with Salesforce CRM integrations
• Solid understanding of data modelling and data governance
• Experience with version control and release processes
• Ability to operate at a senior technical level and influence stakeholders
• Proven track record of partnering with Marketing stakeholders to transform business needs into scalable technical solutions
• Strong command of digital marketing fundamentals, including customer journey mapping, segmentation, and campaign lifecycle management
• Ability to provide expert guidance rooted in Marketing Cloud best practices and evolving industry standards

Desirable Criteria

• Marketing Cloud certifications
• Experience in SaaS and/or PE-backed environments
• Exposure to post-acquisition technology & process alignment
• Exposure to Databricks or modern data platforms
• Experience with integration tools (e.g. MuleSoft, Workato)
• Experience with Hubspot
• Knowledge of the wider martech ecosystem
• General understanding of digital marketing principles and customer engagement strategies
• Experience partnering with Marketing or Marketing Operations teams in a consultative capacity
• Awareness of evolving Marketing Cloud and customer engagement best practices and industry trends

Benefits

• Competitive salary with bonus opportunities
• Flexible work schedules
• Comprehensive health and wellness benefits
• Flexible time off plans
• Career growth through development programs
• Collaborative, innovative culture where your ideas matter