[Hiring] VP, Public Sector, Labor & Trust Sales @Tivity Health

Role Description

The Vice President, Public Sector, Labor & Trust Sales is responsible for leading strategic growth initiatives across public sector organizations, Taft-Hartley funds, Labor & Trust entities, and jointly managed health and welfare benefit programs. This leader will serve as a trusted advisor to complex stakeholder groups while driving new business growth, building a robust pipeline, and executing disciplined sales strategies.

Success in this role requires far more than traditional sales expertise. The ideal candidate brings deep credibility within labor and public sector environments, understands the unique governance and cultural dynamics of these markets, and demonstrates the ability to navigate highly consultative, relationship-driven buying processes. This leader must combine executive-level relationship management with strong sales execution, pipeline discipline, forecasting rigor, and revenue accountability.

Qualifications

• 10–15+ years of progressive healthcare sales leadership experience, preferably within public sector, labor, Taft-Hartley, self-funded healthcare, or complex benefits ecosystems.
• Demonstrated success achieving revenue targets and managing large, strategic enterprise sales opportunities.
• Proven ability to build, manage, and forecast complex sales pipelines.
• Experience leading long-cycle consultative sales processes with multiple stakeholders and executive decision makers.
• Demonstrated success developing account plans, managing strategic opportunities, and driving revenue growth.
• Deep understanding of labor and public sector cultures, governance structures, and purchasing environments.
• Strong working knowledge of healthcare economics, trend drivers, MLR, self-funded plan structures, and healthcare affordability.
• Experience navigating consultant ecosystems including Segal, brokers, public sector consultants, fund administrators, and health plans.
• Executive presence with exceptional communication, presentation, and relationship-building skills.

Requirements

• Own and achieve annual revenue, bookings, pipeline, and growth objectives across the Public Sector, Labor & Trust segment.
• Develop, maintain, and actively manage a healthy pipeline of opportunities across target accounts and strategic partnerships.
• Lead all aspects of opportunity management including prospecting strategy, account planning, qualification, stakeholder mapping, executive engagement, and closing activities.
• Drive disciplined sales execution through consistent pipeline reviews, forecast management, account planning, and opportunity progression.
• Maintain accurate sales forecasting and CRM hygiene, ensuring visibility into pipeline health, deal stages, risks, and growth opportunities.
• Identify and proactively address deal risks, competitive threats, and barriers to close.
• Establish executive sponsorship strategies and coordinate internal resources to advance complex opportunities.
• Develop territory and account strategies designed to drive long-term market penetration and sustainable growth.
• Collaborate with business development and marketing teams on targeted campaigns, lead generation initiatives, conference strategies, and partnership development.

Benefits

• Competitive salary
• Medical, dental, vision
• 401k with match
• Generous paid time off
• Free gym membership to over 13,000 fitness locations in the US
• Other great benefits

Company Description

Tivity Health, Inc. is a leading provider of healthy life-changing solutions, including SilverSneakers®, ForeverFit®, and WholeHealth Living®. We help adults improve their health and support them on life's journey by providing access to in-person and virtual physical activity, social and mental enrichment programs, as well as a full suite of physical medicine and integrative health services. Our suite of services support health plans, employers, health systems and providers nationwide as they seek to reduce costs and improve health outcomes.