Role Description
The Vice President, Sales leads the strategy, execution, and performance of strategic account sales to drive profitable growth, market share expansion, and long-term customer relationships. This role sets multi-year sales direction, leads a sales team accountable for revenue, margin, and customer experience outcomes, and partners cross-functionally to deliver integrated, differentiated solutions that align with enterprise and business objectives.
Essential Functions
-
Sales Strategy and Revenue Growth
-
Define short and long term sales strategies that protect, expand, and diversify strategic account relationships across a portfolio of products and services.
-
Establish multi-year growth plans that drive revenue growth, margin expansion, and market share gains.
-
Partner with Sales Operations and Revenue Operations to establish governance and ensure the effective use of sales systems and CRM.
-
Provide leadership for the organization’s most critical customer relationships, including oversight of complex negotiations and high value deals.
-
Set clear sales targets and quotas aligned with sales incentive frameworks, enterprise goals, market opportunity, and growth priorities.
-
Operational Excellence
-
Partner across the sales organization to establish clear governance and accountability for forecasting, pipeline management, pricing oversight, win/loss analysis, and performance measurement.
-
Establish and enforce sales rigor through standardized processes, disciplined data management, and effective use of sales systems.
-
Oversee analysis of sales performance, product mix, margins, and market trends to proactively mitigate risk and identify growth opportunities.
-
Ensure sales activities operate within approved budgets by maintaining disciplined deal and pricing governance.
-
Foster a culture of continuous improvement, accountability, and results orientation through clear expectations and reinforcement of disciplined sales execution.
-
Cross Functional Collaboration and Leadership
-
Partner with cross functional leaders (e.g., Marketing, Finance, Supply Chain, Field Sales) to align sales strategy, customer experience, and operational execution.
-
Influence enterprise priorities and resource allocation to support strategic account growth, scalability, and customer success.
-
Represent the sales function as a senior leader and trusted business partner, both internally and externally.
-
Build organizational capacity by strengthening team capabilities and improving processes, tools, or workflows.
-
Comply with Company and department policies and standards; performs other duties as assigned.
-
People Management
-
Accountable for team staffing and managing direct reports to include development, performance management, goal setting, and other managerial duties.
-
Ensures direct reports are aware of and follow ethical business practices and Company’s Code of Conduct.
Qualifications
-
Bachelor's Degree in Sales, Business, Economics, Finance, or a related field, or equivalent education and/or experience.
-
15 years of progressive business to business sales experience, including responsibility for major or strategic accounts.
-
8 years of leadership or people management experience.
-
Experience working with Dental Support Organizations (DSOs).
Requirements
-
Demonstrated relationship building skills, with the ability to identify, influence, and grow strategic accounts.
-
Strong business acumen and financial judgment, including revenue forecasting, pricing, margin management, and P&L impact.
-
Proven ability to develop and execute sales strategy, translating market insights into actionable growth plans.
-
Exceptional written and verbal communication skills, including the ability to present to and influence executive level stakeholders.
-
Strong decision making and prioritization skills; ability to solve complex business and customer challenges.
-
Customer centric mindset with a focus on long term value creation and customer experience.
-
Advanced leadership, mentoring, and talent development capabilities, with the ability to lead through influence.
Benefits
-
Full Medical, Dental, and Vision benefits and an integrated Wellness Program.
-
401(k) Match Retirement Savings Plan.
-
Paid Time Off (PTO).
-
Holiday Pay & Floating Holidays.
-
Volunteer Time Off (VTO).
-
Educational Assistance Program.
-
Full Paid Parental and Adoption Leave.
-
LifeWorks (Employee Assistance Program).
-
Patterson Perks Program.
Travel Requirements
-
This position requires travel to client sites, industry events, and internal meetings, up to 50%, based on business needs.
Compensation
The potential compensation range for this role is $200,900.00 - $267,900.00. The final offer amount could exceed this range, based on various factors such as candidate location, experience, and skills.
EEO Statement
Patterson provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or other related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.