[Hiring] VP of Sales (ecomm Agency) @Blue Wheel Media

Role Description

Owns end-to-end revenue across Sales, while ensuring alignment with Marketing, delivery teams, and executive stakeholders.

• Owns pipeline conversion, deal execution, and forecasting.
• Responsible for improving win rate, increasing deal quality, and ensuring what is sold aligns with delivery capabilities.
• Translates plans & performance into clear insights for leadership and private equity.

Qualifications

• Experience in revenue performance management.
• Strong negotiation skills.
• Ability to improve conversion rates across the sales funnel.
• Experience in managing relationships with C-suite and private equity stakeholders.
• Proven track record in sales process standardization and discipline.
• Experience in team leadership and development.
• Ability to align sales narratives with delivery capabilities.
• Experience in executive and private equity reporting.
• Cross-functional collaboration skills.

Requirements

• Own revenue targets across $150K to $700K deal sizes.
• Build and maintain accurate forecasts across pipeline, win rate, and revenue realization.
• Identify gaps and implement plans to close them (pipeline, CVR, deal velocity).
• Improve win rate across all stages, with emphasis on late-stage conversion.
• Drive deal strategy, pricing approach, and packaging to increase close probability.
• Standardize qualification criteria, discovery, and deal progression.
• Define and enforce stage gates and exit criteria.
• Improve pipeline hygiene and CRM accuracy.
• Lead and support AEs (2) to improve close rates and deal quality.
• Act as primary bridge between GTM and delivery teams.
• Ensure sales narratives, proposals, and scopes align with delivery capabilities.
• Partner with delivery leadership to improve CVR through stronger, more credible solutions.
• Ensure new rebrand leads to pipeline and conversion impact.
• Own all sales reporting to CEO, C-suite, and private equity stakeholders.
• Provide visibility into performance vs plan, including drivers of over/underperformance.

Benefits

• Competitive salary and performance bonuses.
• Comprehensive health benefits.
• Opportunities for professional development.
• Flexible working arrangements.
• Collaborative and innovative work environment.

KPIs

• ACV (new bookings).
• Revenue recognition vs plan.
• Conversion rates (especially presentation → closed won).
• Pipeline coverage and quality.
• Forecast accuracy and executive confidence in reporting.
• Leads by sales managed sources.