[Hiring] VP of Sales @Cornbread Hemp

Role Description

The Vice President of Sales will lead the national sales strategy across Cornbread Hemp's THC beverage, hemp CBD, and functional wellness businesses. Reporting directly to the Co-Founder & CEO, this executive will oversee the company's full B2B commercial engine, while building the infrastructure needed to scale the business nationally.

This role is equal parts strategist, builder, and operator. The ideal candidate has successfully grown an emerging beverage brand, understands distributor and broker management inside and out, has established relationships with key national retailers, and enjoys building high-performing teams in a fast-paced, entrepreneurial environment.

Key Responsibilities

• Lead the DSD sales team.
• Directly manage and hold accountable the company's Direct Store Delivery organization.
• Manage the Key Account Manager team.
• Own distributor relationships.
• Build and manage the broker network.
• Drive national go-to-market strategy.
• Coordinate field and trade marketing.
• Create accountability through data.
• Navigate portfolio and regulatory complexity.
• Partner cross-functionally.

Team Leadership

The Vice President of Sales will oversee a growing national commercial organization, including:

• National Key Account Managers — Beverage/THC and Natural Channel/Functional Wellness
• Regional Sales Managers (Southeast, Midwest, North Central, expanding as new regions launch)
• State Sales Managers across active DSD markets
• Field Sales Representatives as markets continue to expand

This leader will play a significant role in refining the sales organization, determining where additional resources are needed, and building the structure required for continued growth without adding unnecessary bureaucracy.

Qualifications

• 10+ years of progressive sales leadership experience within beverage.
• A blend of DSD/3-tier beverage distribution experience and natural-channel distributor experience.
• Demonstrated success building, negotiating with, and holding accountable a broker network.
• Proven track record securing and growing national retail partnerships.
• Experience building, coaching, and leading multi-state sales organizations.
• Strong understanding of route-to-market strategy, distributor and broker management.
• Comfortable operating in ambiguity and regulatory uncertainty.
• Experience scaling commercial organizations during periods of rapid growth.
• Willingness to travel nationally (up to 50%).

Benefits

• Base Salary: $175,000–$200,000, commensurate with experience.
• Performance Bonus: Quarterly bonus based on clear KPIs.
• Equity: Grant from the company's option pool, vesting over four years & a one-year cliff.
• Benefits: Full package including 401(k), health, dental, and vision insurance.
• PTO: 20 days of annual PTO, including vacation and sick days.
• Travel & Expense: Dedicated budget for distributor visits, key account travel, trade shows, and industry events.
• Product: $75 monthly product stipend, plus 50% off additional orders.