[Hiring] VP / Director of Segment Growth - Real Estate Investing @PropertyRadar.com

Role Description

The VP / Director of Segment Growth — Real Estate Investing exists to lead that motion. Your job is to own the REI segment end-to-end — revenue, audience, community presence, customer acquisition, retention, and the product feedback loop — and to make PropertyRadar the default platform for serious investors.

What You'll Own

• Segment Revenue
  • Own net new subscription ARR for the REI segment — your primary metric.
  • Design and execute the campaigns, plays, and offers that bring REI subscribers in the door.
  • Partner with Customer Experience to drive retention and expansion within the REI customer base.
• Audience & Community
  • Grow PropertyRadar's brand in the REI community through your existing network, content, and presence.
  • Represent PropertyRadar at conferences, on podcasts, in masterminds, and wherever serious investors gather.
  • Build and maintain partnerships with educators, coaches, masterminds, associations, and community leaders.
• Customer Acquisition
  • Co-host webinars, live sessions, and joint events with major REI partners to convert their audience into qualified PropertyRadar trials.
  • Run content series, demos, and direct outreach that move investors from awareness to trial to paid.
  • Coordinate with Growth Marketing on paid, organic, and partner channels — you set the strategy for the segment.
• Voice of the Segment
  • Translate investor workflows and pain points into product feedback that shapes our roadmap.
  • Work with our product team to prioritize features the REI segment has been asking for.
  • Maintain a clear point of view on what serious investors need next from PropertyRadar.

Qualifications

• Active REI experience.
• A real audience.
• Proof of conversion.
• On-camera presence.
• Strategic judgment.
• Self-directed operator.
• AI-native operator.

Nice to Have

• B2B SaaS or proptech experience in a growth, GTM, or segment ownership capacity.
• Familiarity with hyperlocal marketing — direct mail, targeted ads, skip tracing, or similar.
• Hands-on experience with PropertyRadar, PropStream, DealMachine, BatchLeads, REIPro, or similar.
• Experience with list-building, distressed property acquisition, or public records data.
• Existing relationships with REI coaches, educators, mastermind operators, or community leaders.

Compensation

• $135,000–$225,000 base, commensurate with experience.
• Uncapped commission on net new subscription ARR generated within the REI segment.
• Title (VP or Director of Segment Growth) commensurate with experience.
• Full benefits package — health, dental, vision, 401(k), flexible PTO.