[Hiring] Vice President of Retail Sales @Produce Careers

Role Description

We are seeking a dynamic and forward-thinking Vice President of Sales - Retail to help lead and energize our sales team, drive revenue growth, and strengthen client relationships. This role is perfect for an experienced sales leader who combines deep industry expertise with a modern, data-driven approach and a passion for mentorship.

You will be responsible for building high-performance teams, leveraging technology to enhance sales efficiency, and positioning our fresh produce offerings strategically in the market. This is an opportunity to shape the future of our sales operations while fostering a culture of innovation, collaboration, and continuous learning.

Qualifications

• Minimum of 10 years of experience in sales leadership, preferably in the fresh produce, food, or perishable goods industry.
• Proven track record of driving revenue growth, expanding market presence, and building high-performing teams.
• Strong understanding of distribution networks, supply chain dynamics, and industry regulations.
• Fluency in Spanish or other relevant languages is a plus.
• Experience working in diverse, multi-market environments.

Requirements

• Develop and execute a progressive, technology-driven sales strategy aligned with business objectives.
• Identify emerging market trends and adjust strategies to maximize revenue growth and competitive advantage.
• Lead, mentor, and inspire a high-energy, high-performance regional sales team.
• Invest in coaching and professional development, empowering team members to excel and grow into future leaders.
• Build and maintain strong, long-term relationships with key clients, retailers, and distributors.
• Identify and penetrate new sales channels and geographically diverse markets to drive sustainable growth.
• Utilize data analytics and CRM tools to personalize sales approaches and optimize client engagement.
• Enhance sales operations by implementing cutting-edge CRM, automation, and AI-driven forecasting tools to improve efficiency.
• Oversee sales analytics, KPI tracking, and performance reporting to support data-driven decision-making.
• Partner with Marketing, Product Development, Logistics, and Finance to ensure seamless execution of sales strategies.
• Champion innovation in product positioning and go-to-market strategies, ensuring fresh, relevant offerings in a competitive market.

Benefits

• 401(k)
• Health, Dental, Vision Insurance and more
• Paid Time Off (PTO)