[Hiring] Vice President, New Store Openings & Transfers @WellBiz Brands, Inc.

Role Description

The Vice President of New Store Openings (NSO) and Transfers is responsible for defining and owning the strategic vision for enterprise-wide new store growth, ramp performance, and franchisee profitability across all WellBiz Brands business units.

This executive provides end-to-end leadership over the new store lifecycle, including:

• Presale strategy
• Marketing
• Staffing
• Operational readiness
• Service provider training

With full accountability for early-stage studio performance, ramp timelines, and unit-level economics, the VP will architect and continuously evolve scalable, best-in-class NSO systems and growth frameworks that drive consistency across brands while enabling targeted customization.

This role is critical to optimizing speed-to-revenue and delivering measurable franchisee return on investment.

As a key member of the operations leadership team, this leader partners closely with the COO and cross-functional executives to align strategy, resources, and execution. Success in this role requires:

• Deep expertise in presale strategy
• Multi-unit operations
• Scaling service-based businesses
• Strong executive influence
• The ability to lead through complexity and growth

Qualifications

• 10+ years of progressive leadership experience in multi-site consumer services (e.g., fitness, wellness, beauty, retail, or franchising)
• Proven success owning or significantly influencing revenue-driving functions, unit economics, or business performance metrics
• Deep expertise in presale strategy and execution, with demonstrated success driving strong Day 1 revenue and rapid ramp to profitability
• Experience leading leaders, including Director-level and above, and building scalable, high-performing organizations
• Strong background in franchise operations, including new store openings, transfers, and multi-unit growth strategies
• Demonstrated ability to operate at the executive level and influence C-suite stakeholders
• Experience managing complex, cross-functional initiatives in high-growth or evolving environments
• Strong analytical and financial acumen, with the ability to translate data into actionable insights and strategic decisions
• Exceptional communication and leadership presence, with the ability to influence and align stakeholders at all levels
• Bachelor’s degree required; advanced degree or relevant certifications (e.g., MBA, PMP) preferred

Requirements

• Accountable for enterprise-wide performance of new studio openings, ensuring consistent execution of operational readiness, staffing, training, and launch plans
• Drive performance during the critical first 90–180 days, with a focus on achieving key revenue, utilization, and membership milestones
• Develop and implement standardized frameworks to accelerate ramp timelines and improve early-stage studio outcomes
• Ensure consistent delivery of brand standards while balancing operational flexibility where needed
• Scales and optimizes the end-to-end presale growth engine across all brands
• Lead digital marketing vendor management and campaign performance, including offer development, to drive strong presale conversion and Day 1 revenue
• Partner with marketing and analytics teams to continuously refine targeting, messaging, and channel effectiveness
• Establish performance benchmarks, reporting frameworks, and accountability measures to ensure consistent presale success across markets
• Serve as a visible and credible executive leader to franchisees during the NSO and transfer process
• Establish and oversee the strategy for onboarding new franchisees and managing ownership transfers
• Directs the NSO performance framework, including KPIs, reporting, and forecasting models
• Leverage data to identify trends, inform strategic decisions, and proactively mitigate risks impacting new store success
• Build, lead, and evolve a high-performing, multi-level NSO organization, including Director-level leadership
• Drive alignment across marketing, operations, training, franchise development, and support functions

Benefits

• Flexible time off and holiday schedule
• Medical, dental, vision, and life insurance
• Health Savings Account
• Flexible Spending Account
• 401K match
• Monthly allowance for spending at WellBiz Brands, Inc. owned brands
• Cell Phone reimbursement
• Free Employee Assistance Plan

Company Description

WellBiz Brands, LLC. is the franchisor of five health and wellness brands: Drybar®, Elements Massage®, Amazing Lash Studio®, Radiant Waxing®, and Fitness Together®. Headquartered in Denver, Colorado, WellBiz Brands has over 700 combined U.S. franchised locations across the five brands.

Through the WellBiz Brands support staff, the brands strive to uphold these core values:

• Integrity
• Accountability
• Service-mindedness
• Decisiveness/bias to action
• Curiosity
• Resilience

At WellBiz Brands, we value, promote, and celebrate diversity, equality, and inclusivity.