[Hiring] Vice President, Emerging Channels @OLIPOP

Role Description

OLIPOP is redefining the soda category, and this role sits at the center of our next phase of growth. As Vice President of Emerging Channels and Distribution, you will own and scale one of OLIPOP’s most critical enterprise growth engines.

You’ll:

• Set the strategy and lead execution across alternative channels and distributor partnerships.
• Shape how we expand distribution, deepen customer relationships, and drive sustainable, profitable growth beyond traditional retail.
• Lead the FSOP, small format, alternative, and c-store channels.
• Operate as a senior thought partner to Sales leadership and the executive team.
• Translate long-range strategy into disciplined execution while building scalable capability for the future.

Responsibilities

• Enterprise Strategy & Commercial Leadership:
  • Establish and lead the enterprise strategy for Alternative Channels and Distributor Management.
  • Align long-range growth priorities with OLIPOP’s broader commercial and brand strategy.
  • Manage channel portfolio P&L, making high impact decisions on selling story, investment, tradeoffs, and resource allocation.
  • Lead the development and execution of Joint Business Plans across customers and distributors.
• Distributor Strategy & Scale:
  • Shape and lead OLIPOP’s national and regional distributor strategy.
  • Strengthen partnerships with broadline and specialty distributors (e.g., Sysco, UNFI, McLane, CoreMark, Vistar).
  • Build and lead the Distributor Management function.
• Cross Functional Influence & Decision Leadership:
  • Serve as a senior connector across Sales, Marketing, Operations, Finance, and Supply Chain.
  • Influence decisions that span multiple functions and carry enterprise level impact.
  • Navigate complex, ambiguous tradeoffs with strong judgment.
  • Represent OLIPOP externally with customers, distributors, and partners.
• Team Leadership & Capability Building:
  • Build, lead, and develop a high performing team.
  • Establish scalable sales frameworks and routines.
  • Model OLIPOP leadership standards; leading with clarity, trust, inclusion, and strong executive presence.

Qualifications

• 12+ years of progressive leadership experience in Alternative Channels, C-store Foodservice, and Distributor Management within CPG organizations.
• Proven track record of enterprise level P&L ownership, driving profitable growth across complex customer and distributor portfolios.
• Experience building and scaling functions or capabilities.
• Thrives in ambiguity and growth, leading with curiosity and a development mindset.
• Demonstrated ability to influence senior leaders and external partners.
• Strong commercial judgment, analytical rigor, and comfort making decisions that have long-term business impact.
• Leadership style that balances decisiveness, collaboration, and accountability.
• Drives high impact negotiations with customers and distributors.
• Operates effectively in a fully remote, highly collaborative environment.

Requirements

• Role is fully remote with flexibility for travel and nonstandard hours in support of business priorities.
• Estimated Travel 40%.

Compensation

• $200,000-$260,000 base salary + bonus.

Benefits

• We may be fully remote, but we’re anything but disconnected.
• Connection here is intentional.
• We value thoughtful debate.

What We Value

• Mission Connectivity: Everything we do ladders up to our shared goal: supporting human health.
• Indomitable Spirit: When things get messy, we get inventive.
• Lead at Every Level: Leadership isn’t about titles, it’s about ownership.
• Courageous Humility: We’re confident in what we bring and curious about what we don’t know.

What We’re Looking For

• Think big, move fast, and take thoughtful risks.
• Thrive in a high-performance, feedback-rich environment.
• Value real human connection and honest collaboration.
• Are fired up by building something new, and making it better every day.