Role Description
The Territory Sales Representative (TSR) is a high-impact, growth-focused role responsible for hunting and managing business within the territory of Riverside County, covering the area from Temecula to San Bernardino. This position combines new business development with relationship management, using a consultative sales approach to uncover opportunities and deliver tailored foodservice equipment and supplies solutions. In this uncapped, commission-driven role, the TSR operates as a trusted advisor to customers—bringing strategic insight, creativity, and industry expertise to help operators improve performance and achieve their business goals.
Essential Functions & Responsibilities
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Customer Relationship Management:
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Build and nurture strong relationships with customers, vendors, and organizational staff.
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Maintain and increase revenue from existing business while actively securing new accounts in the assigned territory.
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Ascertain customer needs through observation and active listening, providing appropriate and innovative solutions.
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Act as a strategic and innovative partner to customers, ensuring the delivery of exceptional service.
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Take customer orders, enter them into the system, or place them with customer service.
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Establish and attend regular meetings with customers to strengthen relationships and address evolving needs.
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Utilize vendors, manufacturers, and internal resources to best meet customer requirements.
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Address customer issues promptly and professionally, coordinating with customer service, credit, warehouse, or other company personnel when necessary.
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Sales Strategy and Execution:
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Employ strategic and consultative selling tactics to maximize sales and profits of foodservice products and services.
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Act as a vested business partner, providing innovative, creative, and effective solutions to meet customers' fiscal and business objectives.
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Product Knowledge and Industry Engagement:
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Stay current on product knowledge through participation in sales meetings, vendor trainings, and industry-related professional organizations.
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Remain committed to growth in understanding the foodservice industry.
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Administrative and Coordination:
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Thoroughly follow up and solve problems promptly with good business acumen.
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Take ownership of order entry using systems such as AS400, AutoQuotes, or other green-screen programs.
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Demonstrate intermediate to advanced proficiency with MS Word, Excel, & Outlook.
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Utilize mobile devices effectively.
Qualifications
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Bachelor’s Degree in Business, Marketing, or a related field, or Culinary Degree, or equivalent military or practical experience.
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Must complete CFSP Test within the first 3 years of employment.
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Business-to-business sales experience.
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Experience in foodservice/hospitality management and/or foodservice sales preferred.
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Experience in a distribution environment.
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Understanding of integrated systems is a plus.
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Valid driver’s license with a clean driving record and reliable transportation.
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Ability to successfully pass a background check post offer acceptance.
Benefits
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Medical, Dental, Vision, Tuition Reimbursement, Pet, and Legal Insurance
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401k
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Community Service Day
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Spotlight Awards
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National Sales Excellence Awards
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CFSP Prep Certification Program