Role Description
The Technical Sales Manager serves as a critical bridge between the Scientific and Commercial teams and plays a pivotal role within the BSB NA organisation. The position is directly responsible in conjunction with the regional account managers for delivering the overall Spatial Proteomics sales target for the region, working closely with each Regional Account Manager and engaging directly with customers, KOLs, and early adopters to advance and close opportunities from both a commercial and technical support perspective. This role is accountable for generating qualified opportunities, driving early market activation, and accelerating adoption through strong scientific engagement across the NA spatial proteomics community. It blends deep scientific understanding with strong commercial acumenβconnecting market needs, workflow insights, and customer relationships to promote BSB technologies, strengthen pipeline health, and support successful sales execution.
Qualifications
-
PhD in Biology or a closely related field.
-
Experience with antibody-based protein assays is an advantage.
-
Proven track record in Spatial Proteomics, including practical experience with proteomics workflows, applications, and scientific customer engagement.
-
Deep understanding of the requirements of multi-omics spatial biology and mass spectrometry as they pertain to modern proteomics research and technology adoption.
-
Strong ability to communicate complex scientific concepts in a commercially compelling and customer-focused manner.
-
Demonstrated experience building strong relationships with scientists, KOLs, and early adopters.
-
Ability to manage multiple priorities across a multi-country territory and operate autonomously.
Requirements
-
50β70% travel for customer interactions, seminars, KOL meetings, and industry events.
Benefits
-
Estimated base salary range: $109,000 to $175,000.
-
Performance-related incentive in addition to a full range of benefits including:
-
401(k) with company match
-
Employee stock purchase plan
-
Medical and dental plans
-
Life insurance
-
Short-term and long-term disability insurance
-
Employee assistance program
-
Paid time off including vacation, sick time, and holidays
Company Description
Bruker is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. Certain positions at Bruker require compliance with export control laws and as a result, all interviewed candidates for all positions will be screened pre-interview to determine their eligibility in light of export control restrictions.
Responsibilities
-
Sales & Commercial Alignment
-
Own the overall Spatial Proteomics sales target for NA, partnering closely with individual Regional Account Managers to identify, progress, and convert high-quality opportunities through to closure.
-
Provide advanced technical guidance, scientific insight, and presales support to accelerate deals and resolve customer objections.
-
Contribute to regional commercial planning and help drive successful commercial execution across the region.
-
Market & Customer Development
-
Understand key scientific and commercial drivers across Academic and Industrial markets, including emerging research and technology trends.
-
Identify new customer opportunities through onsite visits, conference presence, virtual engagement, and targeted outreach.
-
Build and maintain strong networks of Key Opinion Leaders (KOLs) within priority geographies to support growth and market penetration.
-
KOL Network & Relationship Building
-
Map scientific and commercial networks, identifying influential KOLs and establishing long-term, trust-based relationships.
-
Engage KOLs to support early-stage opportunity creation, thought leadership development, and deal progression.
-
Market Education & Early Adopter Engagement
-
Deliver scientific seminars, technical workshops, and educational presentations promoting BSB Spatial Proteomics (GeoMx, Cellscape XR) technologies across the region.
-
Engage early adopters to demonstrate workflows, validate applications, and accelerate product adoption.
-
Leverage global content, assets, and marketing campaigns to drive local market activation and awareness.
-
Sales Enablement
-
Work closely with Regional Sales Executives and FAS teams to deliver presales demonstrations, seminars, and KOL-focused meetings.
-
Provide scientific support at conferences, key customer meetings, territory planning sessions, and opportunity assessments.
-
Marketing, Collaboration & Content Development
-
Partner with Regional Marketing to create targeted social media and scientific community content aligned to market priorities and KOL networks.
-
Collaborate with Academic Collaboration teams to identify, support, and advance high-impact scientific partnerships.
-
Work with Marketing Application Support and Product Management to create compelling scientific messaging and technical content.
-
Market Intelligence & Strategy
-
Attend key NA conferences to identify opportunities, develop relationships, and gather competitive and market intelligence.
-
Stay current on scientific developments through research, customer dialogue, and active participation in scientific events.
-
Provide accurate Voice of Customer (VOC) feedback and early market insights to Product Management and Segment Marketing.
-
Identify emerging market drivers, quantify new opportunities, and communicate competitive dynamics to regional and global teams.