Role Description
You are the general manager of bVital's supplement program. You own the revenue, the team, the customer experience, and the strategy. The Supplement Sales Specialist and the supplement-focused customer service team members report to or are accountable to you. As the program grows, you will build out the team beneath you.
Sales Leadership and Team Coaching
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Directly coach the Supplement Sales Specialist: review calls, give feedback, develop their skills, and hold them accountable to conversion and retention targets.
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Set clear sales targets, track performance weekly, and run a regular cadence of performance reviews that drive improvement.
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Review sales call recordings and patient interactions to identify where the team is winning and where they are losing.
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Develop and maintain the supplement sales playbook: objection handling, follow-up sequences, conversation frameworks, and onboarding scripts.
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Recruit and onboard additional sales team members as the program grows.
Customer Service Oversight
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Own the supplement customer experience end-to-end: from first conversation through reorder, patient questions, and support escalations.
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Coach the customer service team on supplement-related interactions: accuracy, tone, product knowledge, and follow-through.
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Establish clear response standards, escalation paths, and quality benchmarks for supplement support.
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Review sampled customer interactions regularly and provide structured coaching feedback.
Program Strategy and Revenue Growth
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Own supplement program revenue as a business line: set targets, track performance, and drive month-over-month growth.
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Develop and execute a quarterly plan for growing the supplement program, including new patient conversion, existing patient retention, and protocol compliance improvement.
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Identify gaps in the patient journey where revenue or experience is being lost and bring proposals to leadership.
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Monitor program margins, reorder rates, and customer lifetime value and use those metrics to guide strategy.
Metrics, Reporting, and Accountability
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Build and maintain a supplement program performance dashboard that gives leadership a clear view of what is working, what is not, and what is next.
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Report weekly to the COO on revenue, team performance, customer experience metrics, and program health.
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Set individual and team goals tied to program outcomes, not just activity.
Clinical Collaboration
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Work with providers to understand supplement recommendations and ensure the program supports clinical intent.
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Translate clinical protocols into clear patient-facing language the team can use in conversations and follow-up.
Qualifications
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4+ years in a sales leadership or sales management role, with demonstrated ability to coach reps and drive measurable improvement.
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2+ years in program management, operations management, or a role where you owned a P&L or a revenue-accountable business function.
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Experience managing or developing a customer-facing team (sales, customer service, or both).
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Strong metrics fluency: you build dashboards, set KPIs, and make decisions from data.
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Excellent written and verbal communication β you can run a coaching session, write a playbook, and present a performance review with equal clarity.
Requirements
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Background in supplement, nutraceutical, functional health, or wellness industry.
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Experience with Go High Level and Fathom, or similar CRM and call-recording platforms.
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Prior experience in an integrative, functional, or regenerative medicine setting.
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Familiarity with Fullscript, Wellevate, or similar supplement dispensing platforms.
Benefits
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Health insurance
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Paid time off
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401(k)
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Competitive salary
Company Description
bVital is a regenerative medicine and wellness practice in Park City, Utah. We offer IV therapy, brain regeneration protocols, and an evolving supplement program for patients committed to meaningful health outcomes. Our supplement business is growing and we are building the team and infrastructure to match. That means bringing in a leader who can own the commercial side, develop the people underneath it, and drive the program forward with the same rigor we apply to our clinical work.