Role Description
As a Sr. Sales Development Representative at Geonetric, you will drive qualified pipeline generation through strategic, insight-driven prospecting across healthcare organizations. Using multi-channel outreach, AI-enabled research, and account intelligence, you'll engage executive stakeholders, uncover business challenges, and create opportunities for the sales team.
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Executes targeted, multi-channel outbound strategies that generate qualified pipeline while balancing activity, engagement quality, and conversion metrics.
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Prioritizes outreach based on account intelligence, buying signals, and strategic account initiatives.
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Completes high-volume cold calls, emails, and LinkedIn messages to marketing, communications, patient engagement leaders, and C-suite where applicable.
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Personalizes outreach using account-specific insights including service lines, patient access challenges, website experience, AI search readiness, executive priorities, technology investments, and recent organizational news.
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Analyzes engagement across email, phone, LinkedIn, website activity, intent signals, and CRM reporting to continuously optimize messaging, sequencing, and prospect prioritization.
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Researches healthcare organizations to identify digital transformation initiatives, website modernization efforts, executive priorities, technology stack, organizational changes, and strategic growth initiatives.
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Utilizes AI-powered sales tools to research prospects, personalize messaging, and streamline outreach while maintaining quality and authenticity.
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Identifies potential clients based on market research, referrals from existing clients, new leads from tradeshows, webinar data, and cold calling.
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Monitors healthcare news, mergers, expansions, and leadership changes to trigger timely outreach.
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Follows established outbound cadence processes and contributes feedback for continuous improvement of messaging, sequencing, and campaign performance.
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Becomes knowledgeable about Geonetric’s products and services, success stories, market differentiators, and unique value proposition.
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Communicates articulately and persuasively about products and services with prospective clients to build Geonetric’s awareness, credibility, value, and client base.
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Gathers detailed information from potential clients about their needs and determines lead qualification.
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Captures insights about competitor activity, current vendor relationships, and potential RFP opportunities.
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Coordinates and assists with sales presentations to prospective clients, ensuring budget approvers and project influencers are present.
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Maintains exceptional CRM hygiene, ensuring account hierarchies, contacts, buying committee members, opportunity details, and activity history accurately reflect prospect engagement and sales progress.
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Maintains integrity of contact database by updating contact information and ensuring data is accurate.
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Tracks the sales process through CRM database, reporting on funnel metrics to help predict success rates and identify themes and areas of concern.
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Completes standard, moderately difficult work independently.
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Requires guidance and oversight to complete complex work, solve unexpected issues, and make decisions.
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Manages established processes, identifies problems, and solves them with assistance.
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Consistently lives our core values: Own It, Bring It, Push It, Say It, Unite.
Qualifications
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Bachelor’s degree in business or related field or equivalent required.
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Typically has a minimum of 3 years’ experience.
Requirements
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Strong oral and written communication skills, including phone, required.
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Experience in customer relationship management, account management, and/or sales required.
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Experience selling into healthcare provider organizations preferred.
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Experience with website management and digital marketing preferred.
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Phone experience preferred.
Core Values
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Own It: We’re accountable to ourselves, each other and our clients. We keep our promises.
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Bring It: We deliver exceptional service and value every day. We’re aiming for Wow!
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Push It: We’re always moving forward or learning from our mistakes. Standing still is not an option.
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Say It: We’ve torn down walls so ideas and information flow freely. Candid and direct is a way of life.
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Unite: We are strategic and creative, thoughtful and candid, fun and different. We’re one team, united by a common vision.