Role Description
The purpose of this role is to drive net-new revenue growth across the EU region by acquiring, qualifying, and closing high-value B2B accounts within 12 months - owning the full sales cycle end-to-end as a true closer, running an allbound motion across inbound and outbound channels, and positioning Shufti as the trusted identity-verification and compliance partner for banks, fintechs, crypto exchanges, iGaming operators, and regulated businesses across the EU and wider European market.
This is a full-cycle, high-ownership commercial role within Shufti's EU division. You will be responsible for:
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Generating your own pipeline
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Closing new business
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Growing existing accounts through upsell and cross-sell
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Building strategic partnerships within the EU region
This is not a role for someone who waits for inbound leads. You will be expected to build a book of business from the ground up, leveraging your existing network, industry knowledge, and the strong compliance tailwind behind our product. You will have direct access to senior leadership, a fast decision-making environment, and a product that sells itself in regulated markets.
What You'll Own
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Pipeline Generation Business Development
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Build and execute a structured outbound strategy targeting your vertical's key decision-makers across the EU
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Engage Compliance Officers, CTOs, VPs of Product, Risk, and Fraud leads at target accounts
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Leverage LinkedIn Sales Navigator, industry events, webinars, trade bodies, and referral networks
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Maintain a healthy pipeline of 4β5x quota coverage at all times
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Collaborate with Marketing on ABM campaigns, vertical-specific messaging, and content initiatives
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Represent Shufti at vertical trade conferences, panels, and networking events across the EU
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Deal Execution β Account Executive
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Run full sales cycles: discovery, solution design, demo, proposal, negotiation, and close
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Navigate multi-stakeholder deals involving Legal, Compliance, IT, and Procurement teams
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Clearly articulate the regulatory and business case for IDV adoption in your vertical, with specific reference to EU regulatory frameworks
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Accurately forecast deal progression and commit in HubSpot CRM
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Drive deal velocity β push opportunities forward without burning relationships
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Achieve and exceed quarterly new ARR targets
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Account Expansion β Account Management
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Manage and grow a portfolio of existing Shufti customers within your vertical across the EU
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Conduct regular Business Reviews, identify expansion opportunities across volume tiers and new product lines (AML screening, ongoing monitoring, business verification)
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Reduce churn risk through proactive engagement, success planning, and escalation management
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Drive Net Revenue Retention (NRR) targets alongside new ARR contributions
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Serve as the primary point of escalation for strategic accounts
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Partnerships
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Identify and develop strategic partnership opportunities: system integrators, compliance platforms, digital banking infrastructure providers, and industry associations across the EU
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Build and manage a pipeline of partner-sourced leads and co-sell opportunities
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Structure referral and co-sell agreements in collaboration with leadership
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Represent Shufti's partner value proposition at relevant industry events and forums in the region
Your Vertical
Gaming / iGaming / Forex / Crypto / Fintech β EU
You understand the complex and evolving regulatory landscape governing real-money gaming, forex trading, crypto exchanges, and fintech across the EU. You know:
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The EU regulatory environment: GDPR, AMLD5/AMLD6, MiCA (Markets in Crypto-Assets), PSD2, EBA guidelines, and national implementations across key markets (Germany, France, Netherlands, Spain, Italy, Nordics)
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The state of iGaming in the EU: highly regulated markets including Malta, UK, Germany, Sweden, Netherlands, Spain, Italy, and France β with strict age verification, KYC, AML, and responsible gambling mandates
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The forex and crypto landscape: MiCA implementation, VASP registration requirements, national crypto frameworks (Germany's BaFin, France's AMF, Netherlands' DNB), and the EU's evolving stance on DeFi and stablecoins
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You understand the age verification, KYC, AML, and responsible gambling mandates that operators must meet in every regulated EU jurisdiction
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You have existing relationships within the gaming operator, forex broker, crypto exchange, and fintech ecosystem across the EU
Qualifications
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6β10+ years of B2B SaaS sales experience, with at least 3β5 years selling into your target vertical (gaming, iGaming, forex, crypto, or fintech)
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Demonstrated track record of self-sourcing pipeline β not reliant on SDR or BDR support
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Experience closing deals in the β¬30Kββ¬250K ARR range with 1β4 month sales cycles
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Strong understanding of KYC, AML, identity verification, or compliance technology
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Existing network within your vertical's compliance, product, or risk decision-making community in the EU region
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Proficient in HubSpot CRM β you log everything, forecast accurately, and maintain pipeline hygiene
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EU-based, with ability to travel to industry events and client meetings across the region (20β30%)
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Excellent communicator β able to simplify complex compliance concepts for business buyers
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Self-directed, commercially hungry, and comfortable operating in a scaling environment
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Knowledge of EU regulatory frameworks including GDPR, AMLD5/6, MiCA, PSD2, and national data protection laws
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Demonstrated ability to leverage AI-powered sales tools and automation to accelerate prospecting, qualification, deal progression, and overall sales efficiency
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Fluent in English (required); additional EU languages (German, French, Spanish, Italian, Dutch) highly desirable
Nice to Have
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Prior experience at an IDV, fraud, KYC/AML, or RegTech company
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CAMS certification or compliance-adjacent education
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Experience structuring and closing partnership agreements
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Prior experience at a startup or scale-up (Series AβC stage)
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Existing relationships within EU gaming, fintech, or crypto trade bodies
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Knowledge of additional EU languages (German, French, Spanish, Italian, Dutch, Nordic languages)
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Experience with age verification, responsible gambling tools, or geolocation vendors
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Understanding of data sovereignty and local hosting requirements in EU countries
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Knowledge of GDPR compliance and data protection requirements for IDV/AML solutions
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Experience selling into DACH, Benelux, Nordics, or Southern Europe markets