[Hiring] Senior Merchant @Bloom

Role Description

As our Senior Merchant, you will shape the product strategy that fuels Poppy & Peonies’ continued growth. You will play a key role in defining the assortment strategy, category growth, and product lifecycle for Poppy & Peonies. This role will work closely with our Design and Creative teams, partnering day to day to help bring products to life - from initial concept through to launch. You will ensure that every product not only reflects our brand vision but also meets customer demand and drives commercial success.

• Lead assortment planning and category strategy across Poppy & Peonies’ product portfolio.
• Analyze product performance data to identify opportunities for growth, optimization, and category expansion.
• Partner closely with the Design and Creative team to shape product direction, ensuring concepts align with both brand vision and commercial performance.
• Bring a strong trend-forward perspective, continuously monitoring the handbag and accessories market, competitor activity, and emerging styles to inform product decisions.
• Identify emerging trends and customer needs that can inform new product opportunities.
• Develop pricing and product positioning strategies that support both brand perception and margin targets.
• Evaluate product performance across key metrics including revenue, margin, and sell-through.
• Work closely with marketing teams to support product storytelling, launches, and campaigns.
• Collaborate with the Inventory Planner to ensure inventory levels align with product demand and assortment strategy.
• Continuously evaluate the product portfolio to identify opportunities to refine the assortment and strengthen top-performing categories.
• Support the expansion of Poppy & Peonies into new product categories and markets.

Qualifications

• You have 6+ years of experience in merchandising, buying, or product strategy within the handbag industry.
• You have direct experience in handbag or accessories buying/merchandising, with a strong understanding of the category.
• You are highly trend-aware and deeply immersed in the handbag and accessories space - you know what's emerging, what's performing, and what competitors are doing at a commercial level.
• You understand how product, pricing, and positioning influence customer demand.
• You are highly collaborative and enjoy working cross-functionally with marketing, product, and operations teams.
• You thrive in fast-growing environments where product strategy plays a key role in business success.
• You have strong business judgment and the confidence to make recommendations that influence product direction.
• Experience within consumer brands, fashion, accessories, or DTC e-commerce is a strong asset.

Requirements

• Don’t sweat it if you don’t have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you!

Benefits

• Annual Salary ranges from $110,000-140,000 CAD
• 3 weeks of paid vacation per year
• 5 additional flex days
• $1,500 annual health spending account
• $250 annual period & menstrual budget
• $1,000 annual allowance towards Poppy & Peonies product
• $400 home office setup allowance

Company Description

Poppy & Peonies is a fun and energetic brand that believes style and function should always go hand-in-hand. We’re passionate about creating practical pieces that make life a little easier and literally lighten the load.

• All of our bags are made from high-quality vegan leather.
• Our entire product line is vegan, cruelty-free, and PETA-approved.
• We ship our products plastic-free and use a combination of recycled, compostable, and biodegradable materials to mitigate shipping waste.
• We are constantly looking for new ways to make our products and supply chain more sustainable, reducing our carbon footprint.