Role Description
The Senior Manager, Sales Enablement drives operational excellence across retail and direct sales channels by ensuring flawless execution of the end-to-end sales lifecycle. This role is accountable for commission accuracy, scalable sales processes, and strong retail controls—including reconciliation, auditability, and dual verification protocols. Acting as a strategic partner to Sales Leadership and their boundary partners, this leader oversees sales systems, reporting, territory design, and compliance while managing a high-performing enablement team focused on efficiency, accuracy, and growth readiness.
Duties and Responsibilities:
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Sales Process & Funnel Optimization
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Own and optimize the full sales funnel from lead generation through close, ensuring alignment with customer journey and business strategy.
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Identify and eliminate process bottlenecks to improve conversion rates, cycle time, and rep productivity.
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Standardize sales workflows and operational playbooks to enable consistent execution across retail and direct channels.
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Develop channel-specific enablement frameworks and tools while partnering with training to support field performance and scalability.
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Commission Management & Incentive Operations
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Collaborate to build, manage, and continuously refine commission structures that accelerate revenue and motivate retail and direct sales teams.
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Ensure accurate, timely commission calculations and payouts.
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Own and maintain the commission calculator and underlying logic for the residential sales channels.
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Lead reconciliation processes, dispute resolution, and continuous improvements to reduce errors and increase transparency.
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Order Entry, Verification & Fulfillment Oversight
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Oversee order entry processes across retail and direct channels to ensure accuracy, speed, and compliance.
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Implement quality control and fraud-prevention measures, including dual-verification protocols for high-value or complex orders.
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Ensure real-time validation of customer data, credit eligibility, serviceability, and product rules prior to submission.
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Serve as the operational bridge between Sales and Field Operations to resolve fulfillment issues.
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Territory & Coverage Management
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Collaborate in the design and ongoing maintenance of territory models that balance market opportunity, workload, and resource allocation for internal and contractor sales teams.
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Regularly assess territory performance and adjust based on data-driven insights, market dynamics, and growth objectives.
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Cross-Functional Partnership
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Act as the central liaison between sales and their internal boundary partners.
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Ensure operational alignment to sales quotas, product launches, compensation plans, and customer experience goals.
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Translate sales strategy into executable processes and system requirements.
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Sales Credentialing & Compliance
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Serve as the primary owner for sales credentialing requirements, including permits, certifications, and uniforms for retail and direct channels.
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Ensure timely procurement, tracking, and compliance to support uninterrupted selling activities.
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Leadership & Governance
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Lead and develop a high-impact sales enablement team focused on operational rigor, continuous improvement, and scalability.
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Implement KPIs, dashboards, and governance frameworks to track performance, accuracy, and risk mitigation.
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Drive a culture of accountability, transparency, and operational excellence.
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Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work.
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Other duties as assigned.
Qualifications
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High school diploma or equivalent required.
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Bachelor's degree or equivalent experience preferred.
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Equivalent combination of education and relevant experience may be considered.
Requirements
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7+ years of progressive experience in sales enablement, sales operations, revenue operations, or a related commercial operations function.
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3+ years in a people leadership role, managing and developing high-performing teams.
Knowledge, Skills and Abilities
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Demonstrated success optimizing complex, multi-channel sales processes.
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Hands-on experience designing, administering, and governing commission and incentive compensation programs.
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Experience successfully collaborating across functions in a fast-paced environment.
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Strong understanding of end-to-end sales processes, sales funnel optimization, and multi-channel enablement.
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Proven experience designing and governing commission and incentive compensation programs with high accuracy and transparency.
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Ability to analyze sales performance data, identify process gaps, and implement scalable solutions that improve productivity and conversion.
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Working knowledge of CRM, order management, and sales enablement systems; ability to translate business needs into system and reporting requirements.
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Demonstrated expertise in cross-functional partnership with internal boundary partners.
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Strong leadership skills with experience building, developing, and leading high-performing teams.
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High attention to detail with strong problem-solving and risk-management capabilities.
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Excellent communication skills and the ability to influence stakeholders at multiple levels of the organization.
Benefits
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401k retirement plan, with employer match.
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Insurance options including: medical, dental, vision, life and STD insurance.
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Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization.
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Floating Holiday: 40 hours per year.
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Paid Holidays: 7 days per year.
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Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws.
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Tuition reimbursement program.
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Employee discount program.