[Hiring] Senior Manager, Healthcare Provider Sales @Rula

Role Description

We are hiring a Sr. Manager, Healthcare Provider Sales to lead the field team to drive forward the Rula mission. In this role, you will lead and develop a team of Account Executives who work directly inside medical practices across the Western United States, turning provider interest into real referral partnerships that get patients into needed care. To do this, ~50% travel is required.

Behavioral health has historically operated in a silo, disconnected from the primary care relationships that patients trust most. This role is about changing that at the source. The providers your team works with are not just being asked to add a new vendor. They are being asked to see mental health differently: not as something they can hand off with a pamphlet, but as a clinical responsibility they own.

• Getting a patient into behavioral health care is a need-to-have in a quality care model.
• Your team's job is to shift that perspective, equip providers with the tools to act on it, and hold the connection between primary care and mental health together.
• You will be in the field coaching your team through those conversations, ensuring that every signed practice becomes an active one.
• This role reports directly to the Director of Provider Group Sales and sits at the core of how Rula grows.

Qualifications

• 7+ years of field sales experience selling to outpatient medical practices, with demonstrated success across multiple practice types (solo, small group, mid-market) and multi-stakeholder buying processes involving physicians, office managers, and administrators.
• 3+ years of direct people management with at least 3 direct reports in a field sales environment.
• Must include hands-on accountability for field activity metrics (visits, meetings, demos) alongside revenue outcomes, and demonstrated ability to develop and retain high-performing reps.
• Proven ability to drive provider behavior change beyond the point of agreement.
• Hands-on experience with in-person sales tactics in clinical settings, including lunch and learns, cold walk-ins, scheduled office visits, and rep ride-alongs.
• Must be based in MST or PST, with the ability to travel ~50% or more within territory for field visits, team ride-alongs, and practice-level activation support.

Requirements

• Experience in behavioral health, mental health, or specialty referral sales (e.g., psychiatry, therapy, substance use treatment).
• Experience hiring, onboarding, and ramping field sales reps from scratch.
• Experience at a high-growth startup or scaling healthcare technology company where process and playbook were still being built.
• Familiarity with value-based care (VBC) or ACO dynamics and how they influence provider decision-making.
• Proficiency with Salesforce CRM at a management level (pipeline review, rep activity tracking, reporting).

Benefits

• 100% remote work environment.
• Working hours to support a healthy work-life balance.
• Attractive pay and benefits with full transparency of pay ranges.
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA.
• 401(k) plan access.
• Generous time-off policies, including 2 company-wide shutdown weeks each year for self-care.
• Paid parental leave available for all parents.
• Employee Assistance Program (EAP) supporting mental and physical health.
• Quarterly department stipend for fun team-building activities or in-person gatherings.
• Community and employee resource groups fostering a sense of community and belonging.
• Home office stipend for new hires and $50 monthly stipend for internet or cell phone expenses.
• Wellness at Rula program with year-round wellness initiatives and a $50/month wellness stipend.