Role Description
This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.
What’s the mission you’ll drive
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Accelerate marketplace GMV expansion and commercial scaling by directly sourcing, negotiating, and closing Tier 1 and Tier 2 merchants.
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Structure and lead the cross-functional pipeline governance that enables the broader acquisition team to close deals faster.
What you will do
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Establish a consistent commercial closure rate to onboard 24 active Tier 1 and Tier 2 merchants by executing targeted outbound strategies.
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Consolidate and maintain a healthy active pipeline of 100 to 120 prospective merchant accounts across the team.
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Establish and lead weekly commercial and onboarding business reviews starting in Month 1.
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Lead the monthly cross-sell review cadence to support the Sales team in increasing cross-sell merchant activations from 14 to 20 accounts per month.
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Achieve full pipeline accuracy and CRM operational excellence by auditing and structuring sales stage updates in Salesforce.
Qualifications
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Exceptional executive presence and influence-based leadership (MUST HAVE)
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Proven experience in strategic prospecting and pipeline architecture (MUST HAVE)
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Track record of managing complex, multi-threaded commercial negotiations (MUST HAVE)
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Demonstrates extreme tenacity, autonomy, and a fast-paced startup mindset (MUST HAVE)
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Solid expertise in financial acumen and retail unit economics (MUST HAVE)
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Experienced in regional retail networks and commercial consulting (PREFERRED)
Requirements
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Demonstrates superior C-suite presence when engaging merchant decision-makers.
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Leads cross-functional initiatives and aligns internal stakeholders without formal direct authority.
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Communicates fluently in both written and spoken Spanish and English.
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Builds and executes structured outbound territory plans to identify, qualify, and engage high-value Tier 1 and Tier 2 retail merchants.
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Possesses advanced command of CRM architectures (Salesforce, HubSpot).
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Aligns disparate merchant stakeholders to drive deals to close.
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Manages multiple long-cycle commercial negotiations in parallel.
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Speaks the language of retail margins, inventory turn rates, and e-commerce conversion.
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Leverages an existing network of C-level contacts across retail, e-commerce, consumer brands, or marketplace sectors in Latin America.
Benefits
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Work on a problem that truly matters—redefining how people shop, pay, and bank in Colombia.
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Be part of something big from the ground up, influencing technology, strategy, culture, and values.
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Unparalleled growth opportunity in a fast-scaling company.
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Join a world-class team with a focus on excellence, ownership, and collaboration.
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Competitive compensation and meaningful ownership, including a generous salary and equity in the company.
How the hiring process looks like
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Step 1: People Interview (30 min) - A conversation with a recruiter.
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Step 2: Initial Interview (45 min) - In-depth conversation with the hiring manager.
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Step 3: Deep Dive Interviews (30-45 min each) - Meet future colleagues and cross-functional team members.
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Step 4: Business Case (60 minutes) - Complete a real-world challenge or case study.
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Step 5: Co-Founder Interview - Final conversation with the Founder.