[Hiring] Senior Director, Sales Enablement @G2

Role Description

The Senior Director, Sales Enablement is a strategic people leader responsible for building and scaling the programs, tools, content, and frameworks that maximize seller effectiveness and accelerate revenue growth across G2's global sales organization. This role serves as the connective tissue between Sales, Marketing, and Product and ensures every seller has the knowledge, skills, processes, and resources to engage buyers confidently and close efficiently.

In This Role, You Will Be Responsible For:

• Enablement Strategy & Leadership
  • Define and own the vision, multi-year roadmap, and operating model for G2's global sales enablement function, in close alignment with the company's revenue goals and GTM strategy.
  • Lead a high-performing enablement team; foster a culture of continuous improvement, learning, and accountability.
  • Serve as a strategic advisor and thought partner to senior sales leadership on all matters related to seller productivity, readiness, and ramp.
  • Own the enablement budget, headcount planning, and vendor relationships in partnership with Finance and HR.
• Onboarding, Training & Curriculum Development
  • Design and continuously improve scalable onboarding programs that measurably reduce time-to-productivity for new sales hires across all roles, levels, and segments.
  • Build and maintain a comprehensive continuous learning curriculum spanning sales methodology, product knowledge, competitive positioning, objection handling, and skills development.
  • Develop and scale manager enablement programs that equip frontline sales managers to coach effectively, drive rep development, and strengthen team performance.
  • Lead the design and delivery of major enablement events including Sales Kickoffs, New Hire Bootcamps, QBR preparation, and in-field readiness programs.
• Content Strategy & Sales Tools
  • Own G2's sales content strategy; ensure sellers have timely access to accurate, high-quality, buyer-journey-mapped content — including pitch decks, battle cards, talk tracks, case studies, and ROI tools.
  • Evaluate, implement, and drive adoption of the sales enablement technology stack (e.g., Highspot, Gong, Hyperbound) across the global sales organization.
  • Establish and maintain a content governance model to ensure all seller-facing assets are current, on-message, and easily discoverable.
  • Partner with Revenue Operations to align enablement programs with CRM workflows, pipeline data standards, and forecasting processes.
• Analytics, Cross-Functional Partnership & Stakeholder Influence
  • Define and own the enablement analytics framework; leverage leading and lagging indicators — including ramp time, win rates, deal velocity, content utilization, and training completion — to measure program impact and ROI.
  • Present enablement insights, program results, and strategic recommendations to executive leadership on a regular cadence.
  • Collaborate closely with Product Marketing to translate messaging, competitive intelligence, and new product launches into field-ready assets and training programs.
  • Partner with Marketing on demand generation alignment, ICP/persona development, and campaign-to-close enablement.
  • Build strong relationships with sales leaders to ensure programs are tailored, adopted, and continuously improved based on field feedback.

Qualifications

• 10+ years of progressive experience in sales enablement, sales strategy, revenue operations, or sales.
• 4+ years leading and growing a team.
• Demonstrated success designing, building, and scaling enablement programs in a B2B SaaS or technology company.
• Deep expertise in modern sales methodologies and sales process design.
• Proven track record of influencing C-suite and senior sales leadership as a credible strategic advisor.
• Strong data and analytics orientation with demonstrated ability to measure, report, and improve enablement program ROI.
• Hands-on experience with enterprise sales enablement platforms.
• Exceptional communication, facilitation, and executive presentation skills.
• Experience managing complex, cross-functional initiatives across Sales, Marketing, and Product.

What Can Help Your Application Stand Out:

• Experience working at an organization that sells MarTech/AdTech or on a Marketplace.
• Experience implementing and/or training sellers on MEDDPICC.

Location

In the US, we are thrilled to already have strong sales talent based remotely in a variety of different locations. We have 2 offices in the US where a large number of our sales teams and sales leadership is based. Because of this, there is always a preference for Chicago or Austin based talent.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.

How We Use AI Technology in Our Hiring Process

G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.