[Hiring] Senior Director, Sales (Brand & Ad Tracking) @NielsenIQ

Role Description

Exciting Opportunity: Drive the Growth of Brand and Ad tracking in North America. Are you passionate about unlocking the power of data to shape brand strategy? We’re looking for a dynamic and visionary leader to support the growth of our Brand/Communication tracking business across North America. This is a unique opportunity to develop strategic opportunities, winning programs that deliver deep consumer insights, fuel marketing effectiveness, and enable clients to strengthen their brand equity and performance across diverse markets.

If you thrive in a fast-paced, collaborative environment and are ready to make a measurable difference, we’d love to hear from you.

Reporting to the Practice Area Leader, you’ll play a central role in driving client adoption of NielsenIQ’s Brand and Communications tracking solutions. This includes:

• Working closely with commercial teams to identify and nurture opportunities.
• Shaping compelling proposals and supporting/leading pitches.
• Guiding clients toward the right solutions for their needs.

Your focus will be on delivering high value client opportunities, contributing to revenue growth, and helping position NielsenIQ as a trusted partner in brand measurement.

Responsibilities

• Drive Revenue Growth: Identify and activate opportunities to grow Brand and Communications Tracking adoption, supporting sales teams with strategic input and expertise.
• Strengthen Client Relationships: Act as a trusted advisor, helping clients understand how our Brand and Communication Tracking capabilities can address their business challenges and deliver measurable impact.
• Amplify Product Value: Champion our Brand Tracking solutions across internal teams and with clients.
• Enable Team Collaboration: Share knowledge, insights, and best practices across teams to foster alignment, build capability, and support collective success.

Core KPIs

• Revenue Achievement: Consistently meet or exceed assigned revenue and margin targets.
• Client Conversion: Drive adoption of NielsenIQ’s Brand Tracking solutions.
• Engagement Excellence: Deliver compelling pitches and proposals that resonate with client needs.
• Knowledge Sharing: Actively contribute to internal initiatives by sharing expertise.
• Visibility and Awareness: Elevate product visibility through impactful presentations and participation in industry events.

A Little Bit About You

• Passionate about Brand, Advertising, Packaging, and Design.
• Experience in the automotive category as well as FMCG.
• Ability to effectively tell a story that captures the audience.
• Experience in working with complex client relationships and client issue resolution.
• Commercially driven professional with a proven ability to win and grow large-scale brand tracking programs.

Qualifications

• 10+ years' consultative working or sales success in securing large brand tracking programs.
• Previous experience in consulting, analytics, or consumer research roles focused on brand tracking.
• Deep knowledge of brand and media evaluation.
• Strong business development skills.
• Demonstrated thought leadership on brand growth and advertising strategy.
• Familiarity with sales processes and tools.
• Excellent communication and presentation skills.
• Bachelor’s degree required; Master’s degree preferred but not mandatory.
• Experience with NielsenIQ or equivalent data sets is an advantage.
• Ability to travel to meet clients.

Benefits

• Comprehensive healthcare plan (medical, Rx, dental, and vision).
• Flexible spending accounts and a Health Savings Account (including company contributions).
• Life and AD&D insurance.
• 401(k) retirement plan including company matching contributions.
• Disability insurance.
• Tuition Reimbursement.
• Discretionary paid time off program and 11 paid holidays.
• Flexible working environment.
• Volunteer time off.
• LinkedIn Learning.
• Employee-Assistance-Program (EAP).