Role Description
The Senior Director of Sales Operations, Americas is a high-impact leadership role responsible for driving revenue growth, operational excellence, and strategic alignment across Cision's three product families β Cision, Brandwatch, and PR Newswireβin the Americas region. This role serves as a key operational leader and strategic advisor, partnering closely with the Chief Revenue Officer, Americas and go-to-market leadership to optimize processes, enhance sales productivity, and enable data-driven decision-making.
Reporting to the VP of Revenue Operations, this position will lead revenue operations strategy and execution for the Americas, managing one Revenue Operations Analyst while serving as a trusted partner to senior leadership on revenue planning, forecasting, territory design, process optimization, and sales effectiveness.
What You'll Do
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Strategic Business Partnership
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Partner closely with the Chief Revenue Officer, Americas, providing insights, analysis, and operational support to drive revenue growth across Cision, Brandwatch, and PR Newswire in the US, Canada and LATAM.
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Collaborate with Sales, Marketing, and Customer Success leadership across all three brands to support integrated go-to-market strategies.
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Provide data-driven insights and recommendations on revenue performance, pipeline health, and growth opportunities.
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Support strategic planning sessions and operational aspects of business reviews with regional leadership teams.
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Revenue Planning & Forecasting
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Lead quotas, headcount and territories planning processes for the Americas region.
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Support development of annual and quarterly business plans, quotas, and capacity models in partnership with regional leadership.
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Own in quarter revenue forecasting accuracy, providing leadership with insights on pipeline health, conversion metrics, and revenue attainment.
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Build models and analyses to support scenario planning and growth strategy evaluation.
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Create and maintain executive dashboards and reporting for business performance across all brands.
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Revenue Process Optimization
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Own and continuously improve the end-to-end revenue lifecycle from lead generation through customer expansion and renewal.
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Design and implement standardized sales processes and best practices while respecting unique brand requirements.
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Identify and resolve bottlenecks in the revenue funnel to improve conversion rates and sales cycle efficiency.
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Manage territory alignment, account segmentation, coverage models, and rules of engagement.
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Drive operational consistency and efficiency across the Americas sales organization.
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Lead change management efforts to drive adoption of new processes and methodologies.
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Sales Effectiveness & Analytics
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Develop and monitor sales performance metrics, dashboards, and KPIs.
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Analyze sales productivity data to identify opportunities for improvement in seller effectiveness and pipeline generation.
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Partner with Sales Enablement to ensure alignment between operational metrics and enablement initiatives.
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Provide insights on sales capacity planning, hiring needs, and organizational design.
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Support the development of sales plays and programs that drive revenue outcomes.
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Data & Analytics Leadership
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Serve as the data steward for revenue-related metrics across Cision, Brandwatch, and PR Newswire in the Americas.
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Build analytical models to identify trends, opportunities, and risks across the customer journey.
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Deliver executive-level reports and presentations on business performance and strategic recommendations.
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Ensure accuracy, consistency, and accessibility of Salesforce data and reporting.
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Establish and maintain data governance frameworks and drive data hygiene improvements.
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Translate complex data into clear, actionable insights for sales leaders and executives.
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Cross-Functional Collaboration
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Partner with the Productivity and Tools team on CRM optimization, system requirements, and process automation for the Americas region.
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Collaborate with the compensation team to provide input on plan design, quota setting, and performance analysis.
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Work with Marketing to optimize lead management, routing, and conversion processes.
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Align with CS Operations on renewal processes, expansion strategies, and customer health metrics.
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Partner on budgeting, forecasting, commissions and financial modelling for the Americas region.
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Collaborate with Revenue Operations peers in other regions to share best practices and drive consistency.
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Team Leadership & Development
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Lead, mentor, and develop one Revenue Operations Analyst, providing coaching, direction, and growth opportunities.
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Foster a culture of analytical rigor, continuous improvement, and business partnership.
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Delegate effectively while maintaining oversight of critical deliverables and analysis.
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Build the analyst's capabilities in data analysis, business partnering, and strategic thinking.
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Balance hands-on execution with strategic leadership as a player-coach.
Qualifications
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10+ years of progressive experience in Revenue Operations, Sales Operations, or related strategic operations roles in B2B SaaS or technology companies.
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3-5 years of leadership experience, including developing and mentoring operations professionals.
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Demonstrated success supporting multi-product or multi-brand organizations.
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Proven experience as a strategic business partner to C-level sales leadership.
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Deep expertise with Americas market dynamics and enterprise go-to-market strategies.
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Experience supporting sales organizations of $100M+ in annual revenue preferred.
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Advanced proficiency with Salesforce CRM and understanding of CRM best practices.
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Strong analytical capabilities with expertise in Excel and business intelligence tools (PowerBI and Databricks).
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SQL knowledge strongly preferred.
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Understanding of sales technology ecosystems and how tools integrate to support revenue teams.
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Experience with financial modeling, forecasting, and capacity planning.
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Ability to work with large datasets and translate them into business insights.
Benefits
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Opportunity to drive revenue strategy at a leading global communications technology company with a portfolio of industry-leading brands.
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High-visibility role with direct partnership with the Americas CRO and senior leadership.
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Collaborative, innovative culture with experienced leadership team.
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Competitive compensation including base salary and performance bonus.
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Comprehensive benefits package including health, dental, vision and 401(k).
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Flexible work environment with remote work options.