[Hiring] Senior Club Sales Analyst @Varsity Brands

Role Description

BSN SPORTS is seeking a data-driven, detail-oriented Senior Sales Analyst to support our Club Select & GTM Operations team. This strategic role will play a critical part in unlocking growth, enhancing sales effectiveness, and enabling smarter business decisions through deep analysis and planning. The analyst will support the development and execution of the 5-Year Plan, annual operating plan, monthly operating reviews, and CRM/reporting infrastructure. This position requires a proactive problem-solver with exceptional analytical capabilities, business acumen, and strong cross-functional communication skills.

This is a unique opportunity to influence the trajectory of one of BSN’s fastest-growing businesses by serving as the performance “hub” for Club Select — driving insights, forecasting growth, enabling operational visibility, and championing data-backed decision-making.

What You Will Do

• Strategic Planning & Forecasting:
  • Partner with leadership to develop and operationalize the 5-Year Strategic Plan and annual budget; own modeling inputs and execution tracking.
  • Support Field target setting processes by partnering with Sales Ops to align field-level growth assumptions and quota roll-ups.
  • Collaborate with Finance to build quarterly reforecasts (3+9, 6+6, 9+3), incorporating historical performance, new partnerships, closed-won deals, and seasonal dynamics.
• Business Performance, Reporting & Analytics:
  • Determine how to track, analyze, and report on Club sales data to identify trends, opportunities, and areas for improvement.
  • Develop analytics to highlight forecast gaps, performance versus plan, and account-specific opportunities.
  • Serve as the subject matter expert on Club Select business performance, identifying key trends, root causes, and opportunities for growth.
  • Drive sport-level insights to inform strategy and growth opportunities.
  • Lead development of the Monthly Operating Review (MOR), coordinating inputs across stakeholders and synthesizing a clear performance narrative.
  • Build and continuously enhance dashboards and reporting tools in Tableau and CRM.
• CRM & Sales Process Optimization:
  • Drive the execution of new CRM tools and activities to connect key sales motions with business processes.
  • Design and implement scalable CRM processes that increase visibility into pipeline activity, improve field enablement, and support new sales motions.
  • Support the rollout of new partnerships, ensuring tracking, reporting, and field visibility are aligned and actionable.
• Operational Effectiveness:
  • Partner with cross-functional teams to operationalize new sales processes and ensure data capture supports analytics and growth initiatives (e.g., demand planning).
  • Act as lead partner to supply chain planning to ensure sales pipeline and forecast details are delivered in clear, concise communication.
  • Build internal workflows and data systems that support a scalable GTM engine.
  • Contribute to the continuous improvement of sales enablement tools, data hygiene, and decision support models.
  • Support the process definition and creation of support mechanisms for customer success activities including but not limited to account hand off design, onboarding checklists, and QBR templates, etc.

Qualifications

• Proven ability to prioritize and manage multiple deliverables with competing priorities on tight deadlines; must have meticulous, focused attention to detail.
• Strong, outgoing personality and a passion for working with cross-functional teammates; proven ability to build strong internal/external customer relationships and deliver customer-centric solutions.
• Holds self and others accountable to meet commitments; promotes a sense of urgency and establishes and enforces individual accountability.
• Able to work cross-functionally throughout the organization and build strong partnerships to meet shared objectives.
• Excellent communications, follow up, and presentation skills, both written and verbal, including confidence and presence to engage effectively with customers and/or senior executives.
• Able to make good and timely decisions that keep the organization moving forward.
• Able to work with multiple stakeholders, develop, and execute information strategy while managing day-to-day tactical activities to ensure commitments are delivered.
• Takes on new opportunities and tough challenges with a sense of urgency and enthusiasm; proven performance demonstrating a tremendous amount of initiative in tough situations and is exceptional at recognizing and seizing opportunities.

Requirements

• Bachelor's Degree preferred.
• Minimum of three (3) years of progressive work experience in relevant field.
• Experience working with sales teams preferred.
• Demonstrable ability to communicate, present and influence customers.
• Experience delivering client-focused solutions to meet customer needs.
• Proven ability to juggle multiple initiatives at a time, while maintaining sharp attention to detail.
• Strong verbal and written communication skills.
• Proficiency with Microsoft Office and Adobe products a must.
• Knowledge and appreciation of Collegiate Licensing requirements a plus.
• Experience working with or in Collegiate Campus environments a plus.

Benefits

• Comprehensive Health Care Benefits.
• HSA Employer Contribution/ FSA Opportunities.
• Wellbeing Program.
• 401(k) plan with company matching.
• Company paid Life, AD&D, and Short-Term Disability.
• Generous My Time Off & Paid Holidays.
• Varsity Brands Ownership Program.
• Employee Resource Groups.
• St. Jude Partnership & Volunteer Opportunities.
• Employee Perks including discounts on personal apparel and equipment!