[Hiring] Sales Manager DACH & Nordics @TRG TECH RESEARCH GROUP Limited

Role Description

We are looking for a Sales Manager to develop TRG's government business across Germany, Austria, Switzerland, and the Nordic markets.

• Understand how public-sector business is done in these markets.
• Bring active relationships within law enforcement, intelligence, defense, security institutions, ministries, and other relevant government bodies.
• Own complex B2G sales cycles from opportunity identification through contract signature.
• Navigating highly structured procurement environments, long decision cycles, regulatory requirements, and multiple stakeholders.
• Success requires credibility, relationships, procurement fluency, and a strong understanding of government technology decisions across DACH and/or the Nordics.

What you'll work on:

• Develop and manage TRG's B2G sales pipeline across DACH and the Nordic markets, from qualification through contract signature.
• Activate and develop existing relationships within law enforcement, intelligence, defense, security institutions, ministries, and other government agencies.
• Identify and close new business opportunities for TRG's solutions.
• Navigating public-sector procurement processes, including RFPs/RFIs, public tenders, framework agreements, vendor qualification, budget cycles, and other relevant procurement mechanisms.
• Understand and address customer requirements around data protection, security, data sovereignty, and regulatory compliance.
• Prioritize markets and opportunities based on government initiatives, procurement cycles, budget availability, and strategic fit.
• Lead complex, multi-stakeholder sales cycles and commercial negotiations.
• Develop and manage relationships with local partners, integrators, agents, and other relevant stakeholders.
• Work closely with TRG's Solution Architecture, Product, Legal, Compliance, and Delivery teams throughout the sales process.
• Maintain accurate pipeline management and forecasting.
• Meet assigned sales targets and strategic objectives.
• Represent TRG at relevant government, security, and law-enforcement events across the region.
• Travel regularly across DACH and the Nordics to develop and maintain customer relationships.

Qualifications

• 5+ years of B2G sales experience, with a proven track record of selling to government customers.
• Strong direct sales experience within DACH and/or Nordic government markets.
• An active and current network within law enforcement, intelligence, defense, security institutions, ministries, or other relevant government bodies in DACH and/or the Nordics.
• Demonstrated knowledge of public-sector procurement, tender procedures, framework agreements, budget cycles, and decision-making processes within these markets.
• Proven experience personally leading and closing complex, high-value government deals with long sales cycles.
• Experience working with local partners, agents, distributors, and/or system integrators.
• Experience selling software, cybersecurity, analytics, intelligence platforms, or other complex technology solutions is strongly preferred.
• Previous professional experience within intelligence, security, law enforcement, defense, or government institutions is considered a significant advantage.
• Strong understanding of GDPR, data protection, security, and data-sovereignty requirements relevant to government customers.
• Fluent English; German and/or a Nordic language is a strong advantage, depending on territory coverage and existing network.
• Strong communication, negotiation, and presentation skills.
• Willingness to travel extensively across the territory.
• Highly independent, proactive, and results-oriented.

Benefits

• Working from home – We value performance, not the place.
• Flexible hours to promote work-life balance.
• Yearly performance bonus to reward strong performance.
• Paid medical insurance.
• Daily lunch allowance.
• Sport/Gym allowance.
• Udemy unlimited subscription for continuous learning and development.
• Onboarding plan and training to support you in taking ownership of your new role.
• Equipment support so you have the tools you need to work effectively.
• No dress code.
• Gifts and rewards for birthdays, anniversaries, and personal milestones.
• Company events, team activities, and much more.