Role Description
The Sales Executive for Strategic Markets (North America) is responsible for driving high-impact sales initiatives across key Global markets within the opportunity size defined for Strategic Markets as per Strada’s global commercial strategy. This role focuses on identifying and capturing strategic opportunities, building long-term client relationships, and delivering revenue growth through tailored solutions that align with global business objectives.
The Sales Executive plays a dual role in driving revenue growth by acquiring new global clients ("new logos") and strengthening relationships within existing accounts with the goal of expanding Strada’s coverage within the existing client base. This position requires a strategic mindset, strong client-facing skills, a deep understanding of the company's offerings combined with strong negotiation and presentation skills.
Key responsibilities:
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Strategic Market Development
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Identify and prioritize high-potential markets and verticals for expansion
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Develop go-to market strategies tailored to regional dynamics and client needs
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Collaborate with cross-functional teams to ensure alignment with global business goals
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Build and nurture long-term relationships with global clients’ C-level leadership across multiple countries and cultures
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New Logo Acquisition
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Prospecting & Lead Generation:
Identify and qualify complex sales opportunities through market research, networking, and inbound/outbound strategies and lead complex sales cycle from prospecting to contract negotiation and closure.
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Pitching & Presenting:
Deliver compelling presentations and proposals tailored to client needs.
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Pipeline Management:
Create and maintain a healthy sales pipeline and forecast accurately enabling strategic, organic and long-term growth.
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Negotiation & Closing:
Build and maintain relationship with C-level stakeholders and decision-makers.
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Collaboration:
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Closely collaborate with the broader cross-country teams to ensure alignment and coordination within complex deals.
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Work with marketing to generate and leverage Qualifying Opportunities.
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Support Sol. Architect to build a solid clients’ analysis, business case and solution design.
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Work with product teams to align on market requirements and Strada strategy.
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Existing Business Expansion:
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Client Relationship Management:
Build and nurture long-term relationships with strategic global clients.
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Upselling & Cross-selling:
Identify and/or stimulate opportunities by highlighting Strada’s value proposition.
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Innovation:
Lead innovation conversation with strategic clients to drive new solutions deployment and growth.
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Account Planning:
Develop strategic account plans with clear growth targets.
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Performance Tracking:
Monitor account performance and usage to identify growth opportunities.
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Cross-functional Collaboration:
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Collaborate with internal teams (Product, marketing, Sol. Architect, SAE) to achieve maximum value for Strada and the client.
Qualifications
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Strategic account planning
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Relationship management
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Global Payroll and HCM solution expertise
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Data-driven decision-making
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CRM tools (e.g., Salesforce)
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Performance tracking and reporting
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Negotiation skills
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Strong communication skills both internally and externally
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Presentation skills of commercial and possibly technical content
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Collaboration skills
Benefits
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Health coverage
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Wellbeing programs
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Paid leave (vacation, sick, parental)
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Retirement plans
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Learning opportunities
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Competitive total rewards package
Company Description
Strada is a people, payroll, and technology leader simplifying international workforce management. Operating in 180+ countries, we design and deliver people-first solutions powered by cloud-based technology – helping organizations grow and enabling workforces to perform at their best.