[Hiring] Sales Enablement Manager @Primer.io

Role Description

• Own end-to-end GTM enablement across the full funnel.
• Define and drive enablement across BDR, Sales, Solutions Engineering, and Customer Success, ensuring consistency in messaging, qualification (e.g. MEDDPICC), process, and merchant experience from first touch to expansion.
• Build a scalable global enablement engine.
• Design onboarding, certification, and continuous learning programs tailored by role and region, reducing ramp time and improving productivity across global teams.
• Operationalize GTM excellence.
• Identify friction points across qualification, handoffs, deal execution, and expansion, then implement scalable processes that improve pipeline quality, conversion, velocity, and retention.
• Own GTM content and narrative consistency.
• Partner with Product Marketing to translate complex product capabilities into clear value propositions, playbooks, battlecards, vertical use cases, and objection-handling materials.
• Define and optimize the enablement tooling stack.
• Partner with RevOps to identify, implement, and drive adoption of the right tools, including LMS, content platforms, conversation intelligence, AI coaching, Salesforce, and sales engagement tools.
• Leverage AI and automation to scale impact.
• Use AI-driven solutions to create personalized learning paths, real-time coaching recommendations, performance insights, and workflow automation for revenue teams.
• Measure and improve enablement effectiveness.
• Define KPIs such as ramp time, win rate, deal velocity, expansion, and tool adoption. Establish feedback loops and ROI reporting across regions.
• Partner with GTM and regional leadership.
• Support product launches, market expansion, and pricing/packaging changes while equipping regional leaders and frontline managers to reinforce enablement locally.

Qualifications

• 8+ years’ experience in GTM Enablement, Sales Enablement, GTM Strategy, or Revenue Operations.
• Ideally across BDR, Sales, Solutions Engineering, and Customer Success in high-growth, technical B2B environments.
• Proven track record building scalable enablement programs.
• Experience improving key outcomes such as field ramp time, win rates, deal quality, sales cycle velocity, and expansion performance.
• Strong command of enterprise sales methodologies.
• Deep familiarity with MEDDPICC, Command of the Message or similar frameworks, with evidence of driving practical adoption across teams.
• Data-driven and systems-oriented mindset.
• Comfortable using CRM, sales tooling, and performance data to diagnose gaps, influence behaviour, and improve execution.
• Expertise in modern enablement technology.
• Experience selecting, implementing, and scaling LMS platforms, AI coaching tools, conversation intelligence, content management, and sales engagement tools.
• Exceptional cross-functional leadership.
• Able to influence senior stakeholders across Sales, Marketing, Product, RevOps, and Customer Success, acting as a strategic multiplier rather than a support function.
• Strong narrative and communication skills.
• Able to simplify complex technical products into compelling stories, messaging, and enablement assets for enterprise buyers.
• Experience in complex technical GTM environments preferred.
• Payments, fintech, infrastructure, SaaS, or API-first businesses are especially relevant.
• Pragmatic, hands-on operator.
• Brings strong ownership, bias to action, and a “roll up your sleeves” mentality in fast-scaling environments.

Requirements

• You may not like it here if you enjoy working in an office-setting; we are remote-first and always will be!
• You are not comfortable with shifting context and navigating ambiguity.

Benefits

• We are fully remote and globally distributed; and have been since day one.
• Competitive share options.
• Uncapped holiday, with 25 days minimum to be taken.
• Co-working space access.
• Workations & Company Retreat.
• The best equipment for your role.
• £500 towards your home office setup.
• Generous learning budget.
• Private Medical Insurance.
• A broad set of additional perks and benefits (depending on location).