[Hiring] Sales Enablement GTM Readiness Lead @Applied Systems

Role Description

We’re searching for a Sales Enablement Go-to-Market / Readiness Lead to own end-to-end product readiness and launch enablement across our Sales and Solution Consulting organizations—leveraging AI and automation to speed up internal readiness and improve release-to-revenue cadence. This role serves as the single-threaded owner for product readiness, partnering closely with various teams to ensure sellers and pre-sales teams are fully prepared before launch.

• Serve as the primary Sales Enablement owner for product readiness and go-to-market execution across all markets and segments for the Applied ecosystem.
• Lead comprehensive launch readiness planning, including talk tracks, value messaging, sales plays, certifications, and supporting assets.
• Translate product roadmaps, features, and enhancements into clear, sellable narratives tied to buyer personas and use cases.
• Ensure Sales and Solution Consulting teams are fully prepared prior to launch through structured readiness programs and validation.
• Leverage AI tools and automation to accelerate enablement production (talk tracks, FAQs, release briefs) and reduce time-to-readiness across launches.
• Influence the buildout of AI-enabled readiness playbooks and feedback loops (role-based learning paths, knowledge checks, Q&A enablement, adoption signals) to continuously improve effectiveness and cadence.
• Partner cross-functionally with Product, Product Marketing, Marketing, Sales, Solution Consulting, Finance, and Operations to align GTM strategy, pricing, licensing, positioning, and sales motion.
• Establish and operationalize a repeatable, scalable product readiness and GTM enablement framework.
• Evaluate readiness effectiveness and make data-backed recommendations to improve feedback loops, confidence, adoption, and execution.

Qualifications

• 7+ years of experience in Sales Enablement, Product Marketing, GTM strategy, or related role.
• Experience supporting product launches, portfolio readiness, or GTM strategy and execution in a SaaS or technology environment.
• Insurance industry or complex B2B software experience strongly preferred.
• Formal solution-selling or consultative sales training highly preferred.
• Hands-on experience applying AI tools/workflows to Sales Enablement or GTM readiness.
• AI-forward mindset: comfortable experimenting with AI tools, defining repeatable workflows, and driving adoption/change management.
• Familiarity with responsible AI and data-handling concepts (accuracy, confidentiality, privacy/security).
• Proven ability to translate complex product concepts (including AI capabilities) into clear, compelling, sellable messaging.
• Excellent project management and cross-functional collaboration skills.
• Strong written, verbal, and presentation communication skills.
• Comfortable operating in ambiguity and managing multiple concurrent initiatives.
• Experience with CRM and Sales Enablement platforms (e.g., Salesforce, Seismic, LMS/CMS tools).
• Bachelor’s degree in business, education, or a related field — or equivalent experience.

Benefits

• A culture that values who you are and recognizes that you aren’t just an employee; you are a teammate, and you matter.
• Flexibility in working remotely and in-person to empower teams.
• A comprehensive benefits and compensation package that centers our teammates:
• Medical, Dental, and Vision Coverage
• Holiday and Vacation Time
• Health and Wellness Days
• A Bonus Day for Your Birthday
• Targeted starting base salary in the United States for this position ranges from $99,000 - $126,500.