Role Description
The Sales & Enablement Coach is a strategic, producer-facing role responsible for accelerating producer effectiveness through:
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Sales coaching
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Integrated enablement
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Applied learning
This role sits at the intersection of Growth Academy (onboarding & training), practice training, marketing alignment, and sales technology adoption. Unlike a traditional sales trainer, this role focuses on how producers execute in-market—how they apply messaging, leverage enablement tools, integrate a Challenger approach, navigate the sales funnel, and convert insights into client-ready conversations. The ideal candidate is a seasoned producer or consultant with credibility in the field and a passion for coaching others.
Qualifications
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7-10+ years of experience as a producer, consultant, sales coach, or enablement leader within B2B services, insurance, or benefits
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Demonstrated credibility with producers and sales leaders
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Experience coaching or training peers, teams, or cohorts preferred
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Bachelor’s degree in Business, Marketing, or related field
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Sales coaching, facilitation, or enablement certifications preferred
Requirements
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Facilitate small cohort sessions, workshops, and live Growth Academy modules (foundational through advanced)
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Provide front-line-level coaching, pipeline reviews, and prospecting support to producers at varying stages of development through Growth Academy Levels 1-2
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Reinforce disciplined execution of the sales funnel, from prospecting through close, with a focus on quality and consistency
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Partner with the Growth Academy Program Leader to support the design and delivery of onboarding, core, and advanced producer tracks
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Translate Growth Academy concepts into applied, field-ready behaviors
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Reinforce learning through post-session coaching, office hours, and field enablement
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Contribute to continuous improvement of Growth Academy content based on producer feedback and performance trends
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Coach producers on how to effectively convert marketing-generated insights, campaigns, and content into prospect conversations and pipeline opportunities
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Reinforce the connection between marketing signals (intent data, campaigns, digital engagement) and proactive producer outreach
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Partner with Field Growth Marketing to ensure producers are fluent in current messaging, campaigns, and positioning
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Help producers understand how national messaging translates into day-to-day client and prospect conversations
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Reinforce campaign adoption, narrative consistency, and effective use of marketing assets in the field
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Coach producers on lead generation SLAs and disciplined follow-up of inbound marketing leads
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Reinforce best practices for converting inbound leads into qualified opportunities through prescribed follow-up sequences, consultative discovery, and coordinated marketing nurture
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Surface best practices and field insights to inform ongoing marketing and enablement strategies
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Coach producers on effective utilization of enablement tools, including CRM, Seismic, Power BI, intent data, and AI-supported insights
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Partner with L&D, product, field marketing, and technology teams to drive adoption of the sales enablement tech stack
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Translate insights from CRM, intent data, and AI-powered tools into next-best actions for producers
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Serve as a feedback loop between the field and internal teams to improve tools, training, and workflows
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Work closely with Sales Leaders, Practice Leaders, Marketing, L&D, and Practice Trainers to align enablement efforts with business priorities
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Act as a connector between strategy and execution—ensuring producers are supported, informed, and enabled
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Contribute to enterprise initiatives related to producer effectiveness, ODPP, and go-to-market execution
Benefits
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Base pay range of $120K to $150K per year
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Variable compensation, commission, and/or annual bonus based on individual and company performance
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Health, wellbeing, retirement, and other financial benefits
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Paid time off
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Overtime pay for non-exempt employees
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Robust learning and development programs
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Reimbursement of job-related expenses per company policy
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Employee perks and discounts