Role Description
We are seeking a high-impact, commercially driven Sales Director to lead the origination and conversion of large Defined Benefit (DB) pensions outsourcing opportunities, with a particular focus on run-on schemes. This role is pivotal in building and converting a sustainable pipeline of high-value opportunities by developing deep, trusted relationships across the trustee ecosystem.
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Develop and execute a targeted sales strategy focused on large DB schemes pursuing a run-on strategy.
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Build a high-quality, sustainable pipeline of outsourcing opportunities across priority segments.
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Identify early-stage opportunities and position the business ahead of formal procurement processes.
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Establish and maintain deep relationships with:
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Professional Trustee firms
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Scheme Trustees and Chairs
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Third Party Evaluators (TPEs) and independent advisers
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Employee Benefit Consultants and wider intermediaries
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Act as a recognised and credible voice within the DB pensions market, leveraging network influence to create and shape opportunities.
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Represent the organisation at key industry forums, events, and thought leadership platforms.
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Lead complex, high-value sales processes from origination through to contract signature.
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Own the full sales lifecycle including:
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Opportunity qualification
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Bid strategy and positioning
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Commercial structuring and negotiation
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Final conversion and contract close
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Navigate long sales cycles with multiple stakeholders, maintaining momentum and strategic clarity throughout.
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Drive disciplined pipeline management, ensuring strong coverage against revenue targets.
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Maintain clear visibility of opportunity progression, risks, and conversion strategies.
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Implement structured qualification frameworks to prioritise winnable deals.
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Act as the central orchestrator for large deal pursuits, aligning:
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Client Relationship teams
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Proposition and Product specialists
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Operations and delivery leads
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Commercial, pricing and legal teams
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Build and lead high-performing bid teams to deliver compelling, differentiated proposals.
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Ensure alignment between client needs, commercial objectives, and operational deliverability.
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Contribute to the evolution of the organisation’s DB run-on proposition, ensuring it resonates with trustee priorities.
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Translate market insight into actionable sales strategies and messaging.
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Champion a client-centric approach, ensuring solutions are grounded in trustee and member outcomes.
Qualifications
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Proven track record of winning large, complex outsourcing or administration deals within the DB pensions market.
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DB scheme dynamics and run-on strategies.
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Trustee decision-making processes.
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The role and influence of TPEs and professional trustees.
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Demonstrable experience managing long, multi-stakeholder sales cycles with high deal values.
Requirements
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Strong, established network across:
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Professional trustee community
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TPEs and advisers
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Key industry influencers
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Credibility to engage and influence at Board and Trustee level.
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Highly commercial mindset with a strong drive to win.
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Ability to shape and close deals in competitive environments.
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Skilled in negotiation, pricing strategy, and deal structuring.
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Exceptional stakeholder management and influencing skills.
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Ability to lead cross-functional teams in high-pressure bid environments.
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Strong communication and storytelling capability—able to clearly articulate value and differentiation.
Benefits
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23 days’ holiday (rising to 27) with the opportunity to buy extra leave.
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Company matched pension, life assurance, a cycle2work scheme, 15 weeks’ fully paid maternity, adoption and shared parental leave, paternity pay of two weeks…and plenty more.
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Voluntary benefits designed to suit your lifestyle – from discounts on retail and socialising, to health & wellbeing, travel and technology.
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The opportunity to take a paid day out of the office, volunteering for our charity partners or a cause of your choice.
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Access to our Employee Network Groups, which represent every strand of diversity and allow colleagues to connect and learn from each other on an open, inclusive platform.