[Hiring] Sales Director (Country Manager) – Germany @Lingonova

Role Description

The Sales Director (Country Manager – Germany) will be responsible for building and scaling the offline sales and channel ecosystem in Germany. This is a high-autonomy, entrepreneurial leadership role, ideal for candidates who want to:

• Build a market from scratch
• Own strategy, execution, and results
• Grow into a General Manager role as the business scales

The role works closely with Global HQ (China) while leading all local market operations in Germany.

Key Responsibilities

• Develop and execute the offline sales and channel strategy for the German market
• Build, manage, and expand dealer, distributor, and reseller networks
• Drive B2C channel development through offline and hybrid sales models
• Define and implement go-to-market strategies, pricing models, and brand positioning
• Establish sales targets, budgets, KPIs, and performance tracking mechanisms
• Recruit, train, and manage a local sales team
• Maintain strong relationships with key local partners and stakeholders
• Conduct market research and competitor analysis
• Collect customer and channel feedback to support product optimization and market fit
• Coordinate closely with HQ teams including product, supply chain, logistics, and marketing

Qualifications

• 8+ years of experience in offline sales and channel development
• Background in tools, 3C electronics, mobile phones, or consumer electronics
• Strong experience in B2C channel sales
• Minimum 3 years managing teams of 10+ people
• Proven track record of building and scaling local sales organizations

Industry Background (Highly Preferred)

• Mobile phones / smartphones
• 3C electronics
• Professional tools & equipment

Language & Profile

• High Level Chinese speaker (mandatory)
• Fluent English (working level or above)
• Fluent German (mandatory)
• Deep understanding of the German and European markets
• Strong network with local distributors, dealers, and retail partners

Legal

• Must be legally eligible to work in Germany

Benefits

• Build and lead the German market from scratch with full ownership
• High-impact leadership role with end-to-end responsibility
• Clear path to General Manager as the business expands in Europe
• Competitive and flexible compensation package
• Fully remote role with close collaboration with a global leadership team