[Hiring] Sales Development Representative @AsiaVerify

Role Description

The Sales Development Representative (SDR) owns cold outbound through to qualified SQL handoff and is responsible for generating qualified appointments for the Sales team through focused outbound calling. The role is measured on booking a minimum of 4 qualified appointments per week, with at least 40% of those accepted as SQLs by Sales.

This is a phone-first role. The SDR makes high-volume outbound calls to compliance, risk and onboarding leaders at payment providers, corporate entities and data resellers operating across Asia, uncovering their company verification, KYB, due diligence and third-party risk needs and booking qualified prospects in with the Sales team.

The SDR works within the outbound operating model set by the Revenue Growth & Outbound Operations Manager, executing call activity against agreed ICPs, target accounts, campaigns and trigger-led plays, and maintaining accurate activity records in HubSpot.

The role contributes directly to AsiaVerify's FY26 growth objectives by building a predictable source of outbound-sourced pipeline.

Key Responsibilities

• Outbound Calling: Make high-volume outbound calls to targeted individuals and organisations to explore their requirements for AsiaVerify products and services. Handle gatekeepers and objections confidently, and follow up persistently across calls, voicemail and email until a clear outcome is reached.
• Prospect Qualification: Ask questions to understand each prospect's requirements and qualify them against agreed criteria (need, authority, timing and budget) before booking an appointment. Answer first-line questions about AsiaVerify, our registry coverage and our use cases, and communicate the AsiaVerify proposition clearly by phone and email.
• Appointment Setting & Handoff: Book qualified appointments for the Sales team. Use the calendar to invite attendees, monitor acceptances and confirm attendance. Provide the Sales team with a clear briefing on each prospect so appointments progress with clear ownership and consistent follow-up.
• Account Research & Call Preparation: Research organisations and contacts before each call to personalise outreach. Build a working knowledge of target industries, buyer roles and the regulatory drivers behind KYB and due-diligence requirements.
• Campaign & Trigger-Led Outreach: Execute calling campaigns aligned to AsiaVerify's ICP-driven campaign calendar, ABM target accounts and trigger-led plays such as regulatory change, market events and customer signals. Communicate regularly with other team members on campaigns and daily workflow.
• CRM & Activity Management: Update HubSpot with accurate information on all prospects and organisations. Log every call, outcome, note and next step against the relevant record on the same day, use HubSpot email templates and sequences to support calling activity, and keep lead status and lifecycle stage up to date in line with the agreed handoff process.
• Daily Planning & Reporting: Manage your own day and prioritise daily call lists and work plans to hit activity and appointment targets. Report all results, positive and negative, to your Line Manager, and go the extra mile to hit appointment targets and support other team members.

Key Performance Indicators (KPIs)

• Qualified appointments booked for the Sales team (minimum 4 per week).
• Strong appointment-to-opportunity conversion rate.
• Outbound-sourced opportunities.
• Sales acceptance rate of booked appointments.
• Daily call activity (100 - 150).
• HubSpot data quality and same-day activity logging.
• Reschedule rate does not exceed 30%.

Expected Behaviour & Attitudes

• Self-driven, independent and detail-oriented, with a practical can-do attitude.
• Resilient and persistent, able to work under pressure and stay positive in the face of rejection.
• A willingness to take responsibility and accountability.
• Enthusiasm for learning and openness to coaching and feedback.
• Collaborative team spirit.
• Demonstrates a strong service mindset when communicating with prospects, clients and internal stakeholders.
• Disciplined in daily planning and CRM accuracy.
• Proactive and comfortable working in a fast-growing, commercially focused environment.
• Positive, pragmatic and solutions-focused mindset.