Role Description
The Sales Development Representative (SDR) is the process-driven engine of our lead generation machine. As Bridgeway's first SDR, you will:
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Execute the full defined lead generation process: list pull β research β call β email follow-up β CRM log, for every prospect in the assigned territory.
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Make 60β80 outbound calls per day following the approved call script; conduct multi-touch cadences (call + email + LinkedIn) on all priority accounts.
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Qualify inbound leads generated by marketing using the standard qualification script and route sales-ready opportunities to the assigned Account Executive within 24 hours.
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Research target accounts and contacts to personalize the script's open and pain-point sections without deviating from qualification structure.
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Follow Bridgewayβs lead gen call script verbatim for all required fields; use approved rebuttals for common objections.
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Participate in weekly call review sessions β calls are recorded and scored against the script rubric by sales leadership.
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Complete script certification for any new script version within 5 business days of release before using it in the field.
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Log every call outcome, contact field, and disposition in HubSpot immediately after each interaction β no end-of-day batching.
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Maintain 95%+ CRM field completion rate as audited weekly by Sales Ops; resolve flagged records within 48 hours.
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Surface data anomalies (duplicate contacts, wrong industry codes, stale phone numbers) to Sales Ops using the defined data quality process.
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Contribute to weekly pipeline data reviews by ensuring assigned segment's contact and activity data is accurate and current.
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Collaborate with Account Executives on account prioritization and handoff quality; participate in weekly AE-SDR syncs.
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Share script objection patterns and market intelligence with the team in the shared feedback log after each calling block.
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Meet and exceed monthly quotas for qualified meetings booked and sales-qualified opportunities (SQOs) created.
Qualifications
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1β3 years of experience in a sales, business development, or high-volume customer-facing role (SDR/BDR experience strongly preferred).
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Comfortable being first, operate without peer SDRs to benchmark against, contribute to setting the standard and discipline.
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Demonstrated ability to follow a structured process consistently, where scripts are not viewed as a constraint, but rather as a competitive advantage.
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Excellent verbal communication skills with the ability to follow a script naturally and handle objections using approved rebuttals without sounding robotic.
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Strong CRM discipline β experience logging calls, contacts, and dispositions in a CRM in real time.
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Comfort with high call volume and the ability to sustain energy and script adherence through a full calling block.
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Constructive feedback orientation and ability to articulate what is and is not working in a process and translate that into concrete suggestions.
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Detail-oriented to catch and recover from errors.
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Familiarity with sales engagement platforms (Outreach, Salesloft, Apollo) and call recording tools (Gong, Chorus) is strongly preferred.
Requirements
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1β3 years of experience in a sales, business development, or high-volume customer-facing role (SDR/BDR experience strongly preferred).
-
Comfortable being first, operate without peer SDRs to benchmark against, contribute to setting the standard and discipline.
-
Demonstrated ability to follow a structured process consistently, where scripts are not viewed as a constraint, but rather as a competitive advantage.
-
Excellent verbal communication skills with the ability to follow a script naturally and handle objections using approved rebuttals without sounding robotic.
-
Strong CRM discipline β experience logging calls, contacts, and dispositions in a CRM in real time.
-
Comfort with high call volume and the ability to sustain energy and script adherence through a full calling block.
-
Constructive feedback orientation and ability to articulate what is and is not working in a process and translate that into concrete suggestions.
-
Detail-oriented to catch and recover from errors.
-
Familiarity with sales engagement platforms (Outreach, Salesloft, Apollo) and call recording tools (Gong, Chorus) is strongly preferred.
Company Description
Bridgeway is an Equal Opportunity Employer.