[Hiring] Sales Development Representative @AlphaPoint

Role Description

The Sales Development Representative (SDR) owns the top of AlphaPoint's funnel. You'll research and prospect companies that need digital asset infrastructure, qualify them, and book well-briefed meetings for our Account Executives. Working closely with sales and marketing, you'll turn a target account list into a predictable pipeline of qualified opportunities.

You must already understand the market we operate in. You know the difference between an exchange, a broker, and a custodian; you can speak to why a bank or fintech would launch a digital asset product; and you can hold a credible first conversation with a Head of Digital Assets, CTO, or COO.

What You'll Do

• Outbound prospecting.
• Build and work target account lists that match AlphaPoint's ideal customer profile. Run personalized email, phone, and LinkedIn sequences to engage decision-makers.
• Lead qualification.
• Qualify inbound leads (web, events, partner referrals) and outbound responses against defined criteria: fit, need, timing, and buying authority.
• Meeting booking and handoff.
• Book qualified meetings for AEs and brief them on the account, contacts, pain points, and context before every call.
• Nurture.
• Keep qualified-but-not-ready accounts warm with relevant follow-up until they are ready for a sales conversation.
• Campaign and event support.
• Drive registrations and follow-up for AlphaPoint events and marketing campaigns and report on results.
• CRM discipline.
• Log every activity in HubSpot, keep account and contact data clean, and report weekly on activity, meetings booked, and pipeline created.
• Hit your numbers.
• Own monthly targets for qualified meetings and pipeline generated.

Qualifications

• Digital asset market knowledge.
• A working understanding of the crypto and digital asset ecosystem: exchanges, brokers, custodians, tokenization, stablecoins, and the banks and fintechs entering the space. You can explain who buys infrastructure like ours and why.
• 1–3 years of outbound prospecting or SDR/BDR experience in crypto, digital assets, fintech, or financial services, selling to enterprise buyers.
• Strong written and verbal communication.
• Clear, concise outreach that earns replies from senior executives.
• Familiarity with enterprise sales cycles and consultative selling; comfortable engaging C-level and senior management.
• Proficiency with HubSpot (or a comparable CRM) and sales engagement tools; disciplined about pipeline hygiene.
• Self-directed and resilient.
• Comfortable with high activity volume, rejection, and a fast-changing market.

Requirements

• Experience selling white-label, SaaS, or infrastructure products to financial institutions.
• Existing network in the digital asset or fintech space.
• Experience with LinkedIn Sales Navigator, ZoomInfo/Apollo, or similar prospecting tools.
• Additional languages (Spanish) given our LatAm client base.

How Success Is Measured

• Qualified meetings booked and held per month.
• Pipeline generated from SDR-sourced opportunities.
• Meeting-to-opportunity conversion rate.
• Outreach activity and response rates.
• CRM accuracy and completeness.

Benefits

• You will sell a proven product into a market that is moving from experimentation to production, alongside a team with deep payments, fintech, and crypto infrastructure experience.
• High performers have a clear path to an Account Executive role.