Role Description
We're looking for a Business Development Representative (SDR/BDR) with hands-on Upwork sales experience β someone who has actively used Upwork not just as a freelance marketplace, but as a structured outbound lead generation and sales channel. You know how to spot the right RFPs, write proposals that convert, and move a prospect from first message to booked call to signed scope.
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Monitor and identify relevant Upwork job postings/RFPs that match Vizio's service lines (AI, automation, software development, digital transformation)
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Write personalized, high-conversion proposals and initiate first contact through the platform
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Run multi-channel outbound prospecting across LinkedIn, email, and Upwork messaging
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Reach out to C-level executives, Directors, and Heads of Department at target companies
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Personalize outreach based on the prospect's company, pain points, and potential technology needs
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Book qualified meetings with potential B2B clients
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Conduct initial qualification β needs, urgency, authority, and fit
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Generate Sales Qualified Leads (SQLs) matching our ICP and qualification criteria
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Track Upwork-sourced opportunities and the full proposal-to-close cycle in the CRM
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Collaborate closely with the Business Analyst/Sales team to move high-potential opportunities into the pipeline
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Continuously test and refine messaging, targeting, and outbound strategy
Qualifications
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Proven Upwork experience β actively sourcing leads and/or closing deals through the platform (proposal writing, client screening, scope/pricing conversations)
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Previous experience in SDR, BDR, business development, outbound sales, or B2B appointment setting
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Excellent written and spoken English β strong command of business English is essential to the role
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Confidence communicating with international C-level and senior decision-makers
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Experience with cold outreach via LinkedIn and email
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Solid understanding of B2B sales qualification
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Experience with CRM and prospecting tools such as HubSpot, Apollo, LinkedIn Sales Navigator, or similar
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Strong follow-up discipline and an ownership mentality
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Comfortable working toward measurable meeting and SQL targets
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Ability to connect business problems with potential AI/software solutions
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Availability to have working-hour overlap with US time zones
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Experience selling AI, software development, SaaS, digital transformation, or professional services is highly preferred
How Success Is Measured
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Qualified meetings generated
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SQL quality
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Pipeline contribution
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Revenue generated from the opportunities you create
Benefits
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Work across multiple ventures instead of one static brand
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Build modern AI-native growth systems
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High autonomy
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Direct impact on growth and positioning
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Fast execution culture
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Close collaboration with product, tech, and founders