Role Description
We are hiring a senior IC sales lead to own and grow our DTC and FMCG advertising revenue. The role covers integrated content, custom IP, display, video, native, influencer, and SEO/GEO content packages β the full media product stack for brands targeting Indian women, moms, and beauty consumers. This is a quota-carrying role for someone with deep, active relationships across DTC and FMCG marketing leadership and media agencies β the kind that translate into pipeline in week one.
What Youβll Own
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A monthly revenue quota across DTC and FMCG accounts (baby care, beauty, personal care, food, supplements, health-tech, home essentials, and similar)
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A live brand and agency book β relationships you maintain and activate from Month 1
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AOP-led account planning: building annual partnerships with anchor accounts (Himalaya, Danone, Apollo, P&G, Kenvue, ITC, and equivalent enterprise brands)
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Full-funnel media solutions: integrated content, custom IPs, influencer programs, video, native, programmatic, SEO/GEO articles, and emerging formats
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Agency relationships: direct lines into GroupM, Madison, Wavemaker, dentsu, Publicis, Interactive Avenues, Mindshare, and leading independents
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Quarterly forecasting, pipeline reporting, and renewal book management
Qualifications
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8β12 years in digital media sales, with deep recent experience selling to D2C and FMCG marketers
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Demonstrated track record of carrying and hitting a monthly/annual revenue quota of βΉ3 Cr+
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A live contact book of brand marketers (Sr. Brand Manager and above) and agency planning/buying leads in DTC + FMCG β relationships you can show pipeline from in the first 30 days
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Strong understanding of integrated media: content, influencer, display, video, native, programmatic, and emerging formats (GEO/AI search, branded content IP, creator commerce)
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Commercial fluency: building proposals, pricing multi-channel programs, negotiating annual deals, structuring rate cards and AOP commitments
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Comfort owning the full deal cycle: prospecting β pitch β proposal β negotiation β close β renewal
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Ability to ramp quickly β pipeline visible end of Month 1, revenue from Month 2
Nice to Have
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Prior experience selling at women / mom / beauty-focused publishers or networks (Femina, MissMalini, POPxo, Tinystep, BabyChakra, FirstCry, BabyDestination, Mamaearthβs in-house media team, etc.)
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Existing relationships with marketing leadership at top D2C beauty/baby brands (Mamaearth, MyGlamm, Sugar, Plum, The Moms Co, FirstCry, Honasa, Baby Forest, etc.)
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Familiarity with influencer marketing economics, creator commerce, and performance-led content models
How Weβll Measure Success in the First 6 Months
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Month 1: First 30 brand and agency meetings activated; pipeline visible against quarterly quota
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Month 2: First closed revenue against quota
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Month 3: 3x quarterly quota in qualified pipeline; first anchor account signed for multi-quarter commitment
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Month 6: Quarterly quota hit two quarters running; AOP conversations live with at least 4 anchor brands