[Hiring] Retail Execution Specialist @The Coca-Cola Company

Role Description

As a Retail Execution Specialist (RES), you will be the ultimate ambassador for the Advanced Hydration division. You'll be responsible for amplifying the execution of our fan and athlete-loved brands on shelves and displays in-store, focusing on execution, merchandising, and upselling. Your role is crucial in driving sales growth and maximizing the presence of our brands within your assigned territory.

Responsibilities:

• Sales Growth and Merchandising: Identify, capitalize on, and negotiate for opportunities to grow the base business, increase sales, optimize display space, and improve productivity while maintaining excellent customer service.
• Creative Display Management: Assist with the installation and maintenance of creative displays aligned with branding initiatives, creating disruption points throughout the store to engage consumers with our brands.
• Brand Ambassadorship: Actively interact with store personnel and consumers to provide in-depth product knowledge and insights, ensuring a positive brand experience.
• Program Execution: Efficiently execute all sales programs and initiatives, including selling-in promotional programs, ensuring customer compliance, and achieving maximum brand potential.
• Collaboration: Partner with Coca-Cola Merchandisers and BASN Field team to execute sales and merchandising plans effectively, maintain product inventory levels, minimize out-of-stocks, and uphold company merchandising standards.
• Customer Insights: Gather and report customer needs, problems, interests, and competitive activities, providing valuable input to internal teams for continuous improvement and increased customer goodwill.
• Territory Account Maintenance: Handle tasks such as checking date codes, managing account adherence to plan-o-grams, replacing decals or tags, and transporting, building and maintaining point of sale advertising and coupons for territory accounts as needed.
• Utilization of Technology: Utilize company-provided technology for real-time daily reporting, analyze reports, and leverage insights to drive success in-store.

Qualifications

• Bachelor's degree or relevant experience required.
• Entry level applicants without experience but willingness to learn will be considered, as will candidates with 0-2 years’ experience in a sales, merchandising, marketing, or customer service.
• Strong selling skill set and ability to influence store/ownership personnel through fact-based data selling.
• Self-motivated and ability to work independently within a large territory and multitask across a large number of stores.
• Strong interpersonal and time-management skills, and ability to effectively communicate successes, challenges and opportunities, verbally and in writing, cross-functionally and through all levels of management.
• Willingness to understand and engage in the activities BODYARMOR & POWERADE consumers are engaged in.
• Entrepreneurial spirit and enthusiasm for our brands and their purpose. Energized by store visits—this is an awesome job, but it is not a desk job!
• Must be able to lift upwards of 25-50lbs with frequent bending, reaching and kneeling to support with product display building and events.
• Occasional off-hours/weekend work, as needed.
• Must have a personal vehicle, and maintain an excellent driving record, and valid driver’s license for use during work hours, and willingness to drive throughout the territory as a primary function of the role, including ability to drive long distances as needed.
• Motor Vehicle Records must satisfy Company standards per Driving Policy.

Requirements

• The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Benefits

• Pay Range: United States of America: 45,000 USD - 50,000 USD.
• Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
• Annual Incentive Reference Value Percentage: 7.5.
• Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.