Role Description
The Partner Success Manager (PSM) is a sales-focused, relationship-driven role responsible for building, growing, and optimizing referral partnerships within an assigned territory. The primary objective is to increase Ignition Interlock Device (IID) referrals and BEZ high-risk insurance (SR-22/FR-44) engagement through consistent partner outreach, education, and sales execution.
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Prospect, pitch, and secure new high-value referral partners to grow IID and BEZ referral volume.
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Conduct structured sales calls, virtual meetings, and in-person partner visits to activate and strengthen relationships.
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Confidently engage with partners across both attorney networks and court ecosystems, adapting approach based on state-specific dynamics.
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Ensure partners understand and follow the correct referral submission process to maintain accurate attribution and maximize revenue impact.
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Promote BEZ insurance offerings as part of a unified partner message to support clients navigating the DUI process.
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Integrate Keepr into territory conversations where appropriate, identifying future partner opportunities and supporting early market readiness.
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Develop and execute a territory plan to meet referral and revenue targets.
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Identify and prioritize high-potential partners using referral data, BI insights, market conditions, and state-specific DUI trends.
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Monitor and re-engage inactive or declining partners, rebuilding referral momentum where needed.
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Maintain updated partner profiles including contacts, referral history, state nuances, and strategic opportunity notes.
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Maintain a state breakdown that highlights risks, issues, regulatory nuances, market trends, and growth opportunities.
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Create and update a DUI Journey Map to identify the dominant influencer segments across assigned states.
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Use BI dashboards to evaluate partner activity, territory trends, funnel performance, and referral patterns.
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Maintain exceptional CRM discipline including complete and accurate activity logging, follow-up notes, and partner data hygiene.
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Own KPI accountability — outbound activity, partner meetings, reactivation efforts, new partner acquisition, and referral volume.
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Analyze referral conversion trends and collaborate with Inside Sales to improve close rates.
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Provide ongoing training to partners on Intoxalock programs, BEZ insurance, DUI Dash, Log Reporter, and emerging Keepr offerings.
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Reinforce referral expectations and ensure partners are clear on how to submit leads effectively.
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Work with Compliance, Legal, Partner Support, Marketing, and Inside Sales to resolve partner issues and enhance the partner experience.
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Monitor competitors in assigned states and stay aware of promotions, pricing shifts, or new programs.
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Work with partners, associations, and internal stakeholders to execute contracts for paid partnerships and association sponsorships.
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Coordinate contract routing and signatures between partner organizations and Intoxalock leadership.
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Obtain W9s from paid partners as required and assist in securing updated documentation to maintain compliance.
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Onboard new paid partners and association partners upon contract execution.
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Independently identify relevant tradeshows, conferences, and association events that align with territorial strategy.
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Coordinate event planning closely with Marketing, including pre-show planning meetings and post-show performance reviews.
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Travel to and staff regional events solo, representing Intoxalock professionally and driving partner engagement.
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Lead and execute targeted campaigns, including outreach initiatives, partner reactivation cycles, and follow-up cadences.
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Deliver weekly reports summarizing referral progress, KPIs, and territory insights.
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Follow established sales processes and contribute to ongoing improvements.
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Perform all other duties as assigned.
Qualifications
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Prior experience in law enforcement, court systems, probation, or legal environments—paired with proven sales experience—is preferred.
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2+ years in sales, business development, or a revenue-driven account management role.
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Experience in B2B sales, partnership development, or referral-based selling preferred.
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Proven ability to meet or exceed sales and revenue targets through strategic relationship management.
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Strong interpersonal and communication skills with the ability to build trust and maintain productive relationships.
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Experience in providing training, resources, or ongoing support to external partners.
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Proficiency in CRM systems (e.g., Zoho or HubSpot) and comfortable with documentation and data tracking.
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Highly organized with attention to detail and a proactive approach to identifying partner needs and opportunities.
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Ability to work cross-functionally and collaborate effectively with marketing, sales, and support teams.
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Strong problem-solving skills with a customer-centric mindset, dedicated to creating a positive and engaging partner experience.
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Travel approximately 40-60%.
Requirements
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Regular in-state travel to meet partners, conduct trainings, and execute territory plans.
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Attendance at tradeshows, conferences, bar associations, probation/treatment events, and other partner-rich opportunities.
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Participation in larger or strategic events with the Outside Sales Manager when appropriate.
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Occasional participation in events outside assigned states when partner presence or strategic goals justify involvement.
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Travel volume varies according to territory size, density of opportunities, and strategic priorities.
Benefits
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Base salary range annually is $65,100-$84,000 depending on experience + "on target earnings" (OTE) commission incentive (uncapped), which combined range at approximately $110,000 annually on average.
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401(k) + benefits.
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Comprehensive and highly competitive benefits package, including:
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Dental Insurance
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Health Insurance
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Vision Insurance
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Paid Holidays
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Paid Time Off
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Ongoing Professional Training online via Litmos
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And more
Company Description
At Mindr, we are dedicated to being a force for good. That's why we provide substance use safety, detection and monitoring products and services that help people live responsibly and keep communities safe.