Role Description
We are looking for an energetic and results-oriented Partner Development Manager to join our team, focused on Agent and Alliance (Reseller) partners within the telecommunications ecosystem. As a key contributor to Syringa’s channel program, this role is responsible for recruiting, developing, and growing partner relationships that drive measurable revenue and market expansion. The ideal candidate has a strong understanding of the telecom channel, communicates effectively across partners and internal teams, and demonstrates a consistent track record of building partner-driven revenue.
The Partner Development Manager owns partner development and growth, working in tandem with an Internal Channel Account Manager (ICAM), who owns deal execution and closing.
Responsibilities
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Prospect, recruit, and develop Agent and Alliance partners within Syringa’s channel ecosystem.
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Build and maintain strong partner relationships through consistent engagement and business planning.
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Establish partner-specific growth plans aligned to revenue targets and tier expectations.
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Collaborate with Marketing, Sales, and Technology Services Distributors (TSDs) to strategically leverage MDF for partner and end-customer-facing activities.
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Manage the Agent and Alliance partner programs by establishing KPIs that measure revenue performance, partner engagement, and business development outcomes.
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Partner cross-functionally with Sales Desk, CX, Marketing, Innovation, and Operations to support consistent partner and customer experiences.
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Achieve and exceed channel revenue targets through effective partner engagement and development.
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Drive pipeline creation by enabling partners with clear positioning, training, and business development strategies.
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Identify growth signals within the partner base and translate them into actionable opportunities.
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Work closely with the Internal Channel Account Manager (ICAM) to ensure partner-sourced opportunities progress through the sales lifecycle.
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Support execution of sales and marketing playbooks targeting alliance partners, agents, and end customers across commercial and public sector segments.
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Conduct regular QBRs and pipeline reviews with partners focused on revenue, conversion, and opportunity development.
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Track and analyze partner performance against defined KPIs and growth plans.
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Maintain CRM discipline for partner engagement, activity tracking, and development planning.
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Provide visibility into partner health, pipeline trends, and areas for improvement.
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Stay informed about industry trends, competitor activities, and market dynamics related to wholesale partnerships.
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Analyze market data to identify opportunities for expansion and growth within the wholesale space.
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Develop a deep understanding of Syringa services as a supplier and partner to effectively communicate the value of Syringa’s Partner Programs to the channel ecosystem.
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Train and enable partners on Syringa’s offerings, promotions, differentiation, and channel processes.
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Reinforce adherence to Rules of Engagement (ROE) and channel program standards.
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Support partner contract discussions and subsequent onboarding processes for partners coordinating with leadership, legal, and finance.
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Ensure partner agreements align with Syringa’s policies and program structure.
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Act as a liaison between partners and internal teams to resolve challenges and remove friction from the partner experience.
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Collaborate with CX to address service-related issues, ensuring a consistent customer experience and maintaining partner trust.
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Coordinate with Channel Manager, Operations, and Service Assurance to ensure partner and customer expectations are met throughout the end customer lifecycle.
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Partner with Marketing to support channel-centric content, campaigns, and events aligned to the Channel GTM strategy.
Qualifications
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Bachelor's degree or Equivalent industry experience.
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Proven experience in ISP sales, with a focus on aggregator partnerships.
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Strong negotiation and contract management skills.
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Excellent communication and interpersonal skills.
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Analytical mindset with the ability to interpret market trends and data.
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Self-motivated and able to work independently as well as part of a team.