Role Description
Ritual is building the most trusted brand in health, and retail is one of our most important growth levers. The Natural and Speciality Key Account Manager will own a portfolio of strategic partnerships across natural, and specialty channels β with primary responsibility for Ulta Beauty, Whole Foods Market, Thrive Market, and Meijer. This is a full-ownership role. You'll manage the commercial relationship end to end: joint business planning, forecasting, promotional execution, and shelf strategy. You'll also help shape how Ritual's sales team uses data and AI tools to work at a higher level.
What you'll do
-
Account Ownership & Growth:
-
Own the full commercial relationship for your accounts β buyer, category, and planning levels.
-
Develop and execute annual joint business plans tied to Ritual's growth objectives and each retailer's category strategy.
-
Identify and close new distribution opportunities: new doors, new SKUs, new placements.
-
Manage pricing, promotional planning, trade spend, and inventory with a clear eye on profitability.
-
Forecasting & Analytics:
-
Own demand forecasting for your accounts; partner with Operations and Finance to keep supply chain aligned.
-
Build fluency in Numerator, Nielsen, Circana, and retailer-specific portals to track performance and surface actionable insights.
-
Show up to every business review with data-backed recommendations, not just narrative.
-
Cross-Functional Leadership:
-
Lead S&OP updates and account-level business reviews; keep Marketing, Operations, and Finance informed and aligned.
-
Partner with Marketing on retailer-specific programming, sampling, and in-store activation.
-
Translate retailer feedback into internal actions that improve our product, packaging, and go-to-market approach.
-
Use AI tools to improve how you and the broader team work β reporting, competitive intelligence, account planning.
-
Represent Ritual at key trade shows, retailer summits, and industry events; overnight travel up to 15%.
Qualifications
-
4β7 years of retail account management or sales experience in health, wellness, CPG, or beauty.
-
Direct experience managing accounts at Ulta Beauty, Thrive Market, Meijer, Whole Foods Market, or comparable specialty/mass retailers strongly preferred.
-
Demonstrated experience owning a demand forecast and collaborating cross-functionally with Operations or Supply Chain.
-
Hands-on proficiency with Numerator, Nielsen, and/or Circana; ability to build and present a data-backed business case.
-
Familiarity with AI tools applied to sales workflows β or a clear track record of picking up new technology fast.
-
Exceptional written and verbal communication skills; comfortable presenting to buyers and senior internal leadership.
-
Experience with retail media platforms is a plus β particularly Criteo for Ulta Beauty.
-
A passion for product education and pitching β you get energized by telling a brandβs story, training retail teams, and building the kind of product knowledge that turns a buyer or beauty advisor into a true advocate.
-
Bachelor's degree in business, marketing, or a related field preferred; equivalent experience considered.
Requirements
-
Structured Thinker: You bring clarity to complex situations.
-
Proactive Risk Identifier: You anticipate potential risks and raise them constructively.
-
Self Starter: Comfortable working independently in a fast-paced, high-growth environment.
-
Open Learner: You remain receptive to new tools, methods, and perspectives.
-
Organization & Prioritization: You have systems that keep you ahead of the work across multiple complex accounts.
-
Communication & Collaboration: You communicate proactively and share context generously.
-
Marketing Acumen & Commercial Curiosity: You have a genuine interest in marketing and how brands grow.
Benefits
-
Medical, Dental, Vision, and Life Insurance
-
Healthcare & Dependent Care FSA
-
Mental health support via Wellness Coach and Calm Health
-
Pet insurance discount
-
10 Wellness Days per Year (Final Friday of every month)
-
Free Ritual subscription during your tenure
-
Annual Wellness Stipend
-
Monthly wellness activities
-
401(k) Match (up to 4%)
-
Equity participation through stock options
-
Monthly Technology Stipend
-
New Hire Work From Home Stipend
-
5 months of gender-neutral parental leave for eligible team members
-
Flex Time for birthing parents
-
Family Planning via Maven Clinic
-
Monthly Childcare Allowance
-
Unlimited PTO (with a 10-day minimum to recharge)
-
11 Paid Company Holidays
-
Additional company time off for holidays that fall around a weekend
-
Winter Break (Christmas - New Years)
-
Holiday Diversity Policy
-
2 Days to volunteer (Days of Action)
-
Focus Fridays for self-development and deep work